Veteran sales & marketing executive joins growing
wireless company approaching its one-year anniversary
TORONTO, April 26 /CNW/ - As it nears its one-year anniversary and
focuses on the future, Mobilicity is pleased to announce that Anthony
Booth has joined its executive management team as Chief Customer
As CCO, Mr. Booth oversees Mobilicity's sales and marketing operations.
His focus includes brand development, as well as expanding the
company's national distribution network of Mobilicity retail stores and
an expansive network of dealer partners.
"Anthony brings significant leadership and strategic insight to
Mobilicity with an impressive 20-year career helping develop some of
the world's foremost brands," said Dave Dobbin, president and CEO of
Mobilicity. "As wireless telecommunications continues to evolve and
change, Anthony will play a key role in unleashing and maximizing the
power of the Mobilicity brand."
Prior to joining the rising wireless carrier, Mr. Booth spent almost 11
years at Mars Canada. For the last three years, he was General Manager
of the Food Division, including overall P/L and all Demand and Supply
functions. He also served as Vice President of Marketing of the
company's food portfolio, Vice President of Pan American Trade Strategy
and Director of Sales-Grocery Channel, among other key titles.
Earlier in his career, Mr. Booth worked at Procter & Gamble in Canada
and the U.S. for almost a decade. With a focus on the packaged goods
giant's sales and business development, he held a variety of postings,
including National Category Manager, National Account Manager and
Project Manager of the Global Sales Research & Innovation Team.
"The opportunity to join a trailblazing organization with as much
potential as Mobilicity comes once in a lifetime," Mr. Booth said. "I'm
thrilled to be part of the Mobilicity team and working in an industry
with an incredible amount of excitement and growth ahead."
About Mobilicity (DAVE Wireless)
Mobilicity, Canada's UNLIMITED 3.5G mobile operator, provides nationwide
coverage with unlimited coverage areas to make wireless communications
more affordable and easier to use. Mobilicity's pay-in-advance
unlimited talk, text and data plans ensure 100 percent bill certainty -
without contracts, credit checks or hidden charges. Formerly known as
Data & Audio Visual Enterprises Wireless Inc. (DAVE Wireless), the
company is led by Obelysk, a diversified Canadian holding company, and
Quadrangle Capital Partners, a global investor in the
telecommunications and media sectors with more than $3 billion of
capital under management. Mobilicity was named one of Canada's Top 25
Up and Coming Information & Communication Technology start-ups in 2010
by the Branham Group Inc. Further information about Mobilicity can be
found at www.mobilicity.ca.
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