Mobilicity gives Canadians 101 new "green" reasons to switch onto affordable, unlimited network

Carrier heads into pre-holiday season with $100 trade-in credit plus environmentally friendly handset recycling program

TORONTO, Nov. 1, 2011 /CNW/ - Mobilicity today marked the launch of its handset recycling program with a lucrative new way for customers of other carriers to upgrade their mobile phones and switch onto Mobilicity's affordable, unlimited talk, text and data network.

Wireless consumers will receive a $100 trade-in credit when they switch to Mobilicity and recycle their previously used handsets through Mobilicity's recycling program.

"We're giving the 78% of Canadians who don't recycle their mobile devices 101 green reasons to switch to Mobilicity," said Chief Customer Officer Anthony Booth. "Not only will we recycle your old handset in an environmentally responsible manner but we'll give you a $100 credit for bringing your number and old device to Mobilicity. It's a win-win."

Mobilicity is a participant in Recycle My Cell, the national recycling program for mobile devices designed to raise awareness of recycling and keep handsets from entering Canada's landfills. The program is run by the Canadian Wireless Telecommunications Association (CWTA), of which Mobilicity is a member.

Trade-in credit details
Mobilicity's trade-in credit is available at Mobilicity stores across Canada to new customers who transfer their number to Mobilicity from another mobile provider for a limited time. To receive the $100 trade-in credit, customers must switch their number to Mobilicity and bring in their used handset (must power-on). New customers who switch their numbers over to Mobilicity without recycling handsets will receive a $50 credit.

About Mobilicity (DAVE Wireless)
Mobilicity, Canada's smart mobile carrier, was created to bring down the cost of wireless with unlimited talk, text and data plans, affordable North American coverage, plus popular handsets and smartphones - without locking customers into contracts or charging extra or hidden fees. Everything Mobilicity does adds up to a better wireless experience, not an expensive one. NOW THAT'S SMART.

Formerly known as Data & Audio-Visual Enterprises Wireless Inc. (DAVE Wireless), the company is led by Obelysk, a diversified Canadian holding company, and Quadrangle Capital Partners, a global investor in the telecommunications and media sectors. Mobilicity was named one of Canada's Top 25 Up and Coming Information & Communication Technology start-ups in 2010 by the Branham Group Inc. Further information about Mobilicity can be found at www.mobilicity.ca.

SOURCE Mobilicity

For further information:

images or interviews, please contact:
Robert Kirsic
Coordinator, Public Relations
Mobilicity
robert.kirsic@mobilicity.ca

Sheryl Steinberg
Director, Corporate Affairs
Mobilicity
647-70-PRESS
media@mobilicity.ca

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