Mobilicity customers to score big during ICC Cricket World Cup

Unlimited wireless carrier to offer direct links to latest scores and debut cricket wallpapers for easy phone customization

TORONTO, Feb. 1 /CNW/ - As the start of the ICC Cricket World Cup draws near, Mobilicity today announced it will provide Canadian cricket fans with direct online access to the latest match scores on ESPN and Cricbuzz so they can keep tabs on their favourite teams on their Mobilicity mobile phones.

The Cup will be held in India, Sri Lanka and Bangladesh from February 19 through April 2, 2011. 

"Staying on top of the latest ICC Cricket World Cup scores will be a click away on Mobilicity mobile phones," said Mobilicity Vice President of Marketing Sara Moore. "Whether you're at work or at home in the middle of the night, having direct mobile access is the most convenient way to follow the standings."

Mobilicity will also debut cricket wallpapers on its unique, customizable content portal on February 9th. The portal, which includes both multicultural and mainstream content, enables customers to personalize their phones with a wide range of ringtones, games and wallpapers.

More value than the Big Three carriers
Unlike Canada's incumbent carriers, which have become known for costly contracts, credit checks, outrageous extra fees and surprise charges, Mobilicity provides industry-leading value and the latest handsets/smartphones on its state-of-the-art 3.5G network. Its unlimited plans start at just $25/month while its top-of-the-line unlimited plan, which includes unlimited data, is just $45/month.

Mobilicity also offers superior value through its global long distance offerings. Its Unlimited Asia Add-On provides unlimited calling to India, China, Hong Kong and Singapore when customers add the $20 feature onto any calling plan.

The company offers Multi-Minute Long-Distance Add-Ons, as well as very competitive pay-per-use long-distance rates to countries, like Australia, Bangladesh, Pakistan and New Zealand, starting at just three cents per minute. 

About Mobilicity (DAVE Wireless)
Mobilicity, Canada's UNLIMITED 3.5G mobile operator, provides nationwide coverage with unlimited coverage areas to make wireless communications more affordable and easier to use. Mobilicity's pay-in-advance unlimited talk, text and data plans ensure 100 percent bill certainty - without contracts, credit checks or hidden charges. Formerly known as Data & Audio Visual Enterprises Wireless Inc. (DAVE Wireless), the company is led by Obelysk, a diversified Canadian holding company, and Quadrangle Capital Partners, a global investor in the telecommunications and media sectors with more than $3 billion of capital under management. In 2010, Mobilicity was named one of Canada's Top 25 Up and Coming Information & Communication Technology start-ups by the Branham Group Inc. Further information about Mobilicity can be found at www.mobilicity.ca.

SOURCE Mobilicity

For further information:

For more information, images or interviews, please contact:
Sheryl Steinberg
Manager, Communications & PR
Mobilicity
647-70-PRESS
media@mobilicity.ca

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