M&M Meat Shops Raises $1.9 Million for the Crohn's and Colitis Foundation of Canada!



    TORONTO, May 12 /CNW/ - This past Saturday, May 9th, franchisees, staff
and thousands of volunteers at the more than 470 M&M Meat Shops locations
across Canada joined together to raise $1,900,000 for the Crohn's and Colitis
Foundation of Canada (CCFC). The rain, wind and inclement weather across much
of the country didn't dampen the spirits of supporters who lined up to
celebrate M&M Meat Shops Charity BBQ Day and raise funds to support vital
research to find a cure for Crohn's disease and ulcerative colitis, also known
as inflammatory bowel disease (IBD). To date, M&M Meat Shops' franchisees,
customers and volunteers have raised more than $18.3 million for this worthy
cause.
    Saturday marked the 21st Annual M&M Meat Shops Charity BBQ Day as
Canadians from coast-to-coast enjoyed thousands of hamburgers and hot dogs in
support of the CCFC. Every cent raised goes directly to CCFC research to help
find a cure for IBD, a disease that affects more than 200,000 Canadian men,
women and children.

    
    Cooking for a Cure
    ------------------
    
    "Once again, Canadians demonstrated incredible support for Charity BBQ
Day, raising almost $2 million in a single day for CCFC," says Mac Voisin,
Founder and Chairman of M&M Meat Shops. "Our sincere thank you to everyone who
helped to make the 21st Annual Charity BBQ Day a huge success."
    Voisin believes this amazing feat could not have been accomplished
without the help of thousands of volunteers and dedicated M&M Meat Shops
franchisees, who tirelessly facilitated BBQs and promoted the event in their
local communities across the country.
    "On behalf of the CCFC and the thousands of persons living with IBD
across Canada, we are grateful to M&M Meat Shops for their continued support
and commitment to our search for a cure," says CCFC Chief Executive Officer
Dr. Kevin W. Glasgow, MD. "Contributions from the M&M Meat Shops Charity BBQ
Day have funded many important developments in Canadian research, including:
establishing the CCFC IBD Research Institute; launching the landmark GEM
project looking at the Genetic, Environmental and Microbial factors
contributing to the onset of Crohn's disease; and helping our Canadian
researchers to become world-recognized leaders in the search for the cure." To
raise additional awareness of IBD, CCFC launched a new website
www.IsupportIBD.ca, to encourage Canadians to sign a Crohn's and Colitis
Declaration showing their support for the more than 200,000 Canadians living
with these debilitating diseases. Bookmarks profiling this new website and the
Declaration were distributed with every hamburger and hot dog purchased at M&M
Meat Shops Charity BBQ Day.

    
    Proud Partners
    --------------
    
    A Kitchener-based business, M&M Meat Shops opened its first store in
1980. The successful chain now has more than 470 locations across Canada. M&M
Meat Shops offers hundreds of meal ideas for today's busy families in just one
convenient aisle, with products ranging from succulent steaks to delicious
desserts and quick and easy meal ideas. For more information on M&M Meat Shops
or for tips on hundreds of meal ideas, visit www.mmmeatshops.com.

    The Crohn's and Colitis Foundation of Canada (CCFC) is a voluntary,
not-for-profit, medical research foundation dedicated to finding the cure for
Crohn's disease and ulcerative colitis. The Foundation is also committed to
educating IBD patients, their families, health professionals and the general
public about the diseases.





For further information:

For further information: or to find the store nearest you, please
contact: Allison Lawrence at Strategic Objectives, Tel: (416) 366-7735, Fax:
(416) 366-2295, Email: alawrence@strategicobjectives.com

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