Mixology Canada Introduces Flavour Infused Tequila to the Canadian marketplace



    Re-Think Tequila... the taste of tequila and then some.

    TORONTO, Nov. 14 /CNW/ - Kaban Tequila(TM) a new offering from Mixology
Canada combines a 100% Blue Agave spirit base with citrus infused flavours.
This premium quality product is now on the retailers shelves and available for
foodservice accounts throughout Canada. Offered in three unique flavours -
Lime, Tangerine and Tropical (Pineapple), Kaban Citrus Infused Tequilas are
distilled and bottled in Mexico and are Canada's first naturally flavoured
tequila. Kaban also has silver and gold offerings that should find their way
into the spirits pipeline in the near future.
    As the appeal of tequila and flavour based spirits grows, Kaban surprises
the drinker with a smooth and subtle tequila flavour profile that is
brightened up with citrus flavours. Its easy mixability allows Kaban to be
substituted into traditional cocktails like Cosmopolitans, Caesars and Mojitos
providing a unique and surprising twist to an old theme. It's a natural fit
for a Tequila Sunrise, or a Lime, Mango or Strawberry Margarita. It can be
sipped slowly on the rocks or imbibed straight up in a shot!
    The consumer and foodservice response has been tremendous. Many national
restaurant chains, family restaurants, pubs, resorts and martini lounges are
now offering Kaban or considering it for future promotions. Nathan Cameron,
Master Mixologist for Prime Restaurants, is currently featuring a "Kaban
Caesar" throughout the Casey's restaurant chain in Ontario. This specialty
Caesar features Kaban Lime Tequila, garnished with a new specialty Caesar salt
and a spicy bean. Nathan considers Kaban flavoured tequilas to be one of the
most exciting and versatile new spirits to enter the marketplace. "Unlike some
of the other silver and gold tequilas, Kaban's flavours are subtle and smooth
and integrate nicely with other spirits and cocktail mixes. The fruit
infusions brighten up rather than overpower the 100% blue agave base. Kaban
can certainly be enjoyed slowly on the rocks or in a traditional cocktail, but
its true strength is as a unique base spirit for signature cocktails and
martinis".
    Scott Megit, President of Mixology Canada hopes that "Kaban will
transcend our previous impressions and experiences of tequila and encourage us
to Re-Think Tequila. Kaban is a true lifestyle brand and our goal is to
elevate the status and perception of the category." It is being offered in a
stylish, slim and tall 750 ml bottle and contains 40% alcohol. The Kaban logo
and contemporary bottle profile will be a perfect fit for premium back bars
and nightclub bottle service. Its consumer friendly price point and easy
mixability makes it the perfect well brand for a restaurant, or cocktail
choice when hosting a dinner party at home.

    Mixology Canada Inc. (formerly Island Oasis Canada) is a fully integrated
beverage company that specializes in premium quality products. Included in
their portfolio are Island Originals Frozen Beverage Mixes, 1883 Syrups and
Teafuzions Matcha Green Tea. The company is run by Scott Megit (President) and
Janet Kostyk (Vice-President) who both have over twenty years of experience in
the foodservice industry. Mixology has fourteen full-time beverage and
marketing consultants working with both independent and national restaurants
chains in Canada. They pride themselves on offering turnkey beverage programs
including beverage consultation services, industry leading marketing and
promotional material, beverage equipment and service support.





For further information:

For further information: on Kaban, visit
www.mixology.net/kaban/index.html; http://www.mixology.net/kaban/index.html;
Isadora Miranda, Marketing Assistant, Mixology Canada, p. (905) 793-9100 x
222, Email: isadora@mixology.net

Organization Profile

MIXOLOGY CANADA INC.

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