Mitsubishi and McMaster University searching for Canada's Next Top Ad Exec



    National contest now accepting entries at www.topadexec.com

    HAMILTON, ON, Dec. 28 /CNW/ - More than 160,000 business students from
across Canada have the chance to play Marketing Director for Mitsubishi
Motors, as Canada's Next Top Ad Exec returns as one of the richest and most
rewarding competitions in the history of Canadian business schools. Developed
by the DeGroote School of Business at McMaster University, the program is now
in its second year, and was a resounding success in 2006, with the top ten
finalists representing seven different schools.
    "The DeGroote School of Business focuses on experiential learning.
Canada's Next Top Ad Exec gives students extraordinary opportunities to test
out their marketing talents on a real world project that has very real
rewards," says Mandeep Malik, lecturer at the DeGroote School of Business.
    The competition - open to undergraduate business or commerce students and
MBA candidates - will challenge participants to develop a new advertising
campaign for the Mitsubishi brand with a focus on new media. Participants can
enter in teams of two or individually at www.topadexec.com. Winning
contestants will drive away in new Mitsubishi Lancers, while other finalists
will be eligible for internship opportunities at advertising firm BBDO and the
Canadian Marketing Association.
    Larry Futers, the Director of National Marketing at Mitsubishi Motors,
says, "Canada's Next Top Ad Exec fits with our focus of taking an innovative
approach to building the Mitsubishi brand in Canada-and standing out as a
company willing to push the envelope and differentiate ourselves. Our tagline
is Go Far, and this competition challenges students to do just that."
    Entries will be accepted until midnight on January 25, 2008. Participants
can enter in teams of two, or individually. Submission to the CNTAE
competition is free, via www.topadexec.com. Ten semi-finalists will be
selected from the pool of entries and invited to participate in the final
competition on March 25, 2008.

    McMaster University, a world-renowned, research-intensive university,
fosters a culture of innovation, and a commitment to discovery and learning in
teaching, research and scholarship. Based in Hamilton, the University is one
of only four Canadian universities to be listed as one of the Top 100
universities in the world.





For further information:

For further information: Media Contacts: Susan Elliott, Manager,
Corporate and Product Communications, Mitsubishi Motor Sales of Canada, Inc.,
Call: (905) 833-0826, selliott@mmsa.com; Steve Wilkinson, Student Director of
Media Relations, Canada's Next Top Ad Exec, Call: (905) 865-9621, Email:
wilkis@mcmaster.ca

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