Scotiabank 'calls up' 25 teams to be featured on pre-game show
TORONTO, Oct. 8 /CNW/ - Scotiabank is giving minor hockey league teams
across the country a chance to introduce Canada's top broadcast, CBC's Hockey
Night in Canada, to millions of hockey fans nation-wide. 'Scotiabank Hockey
Tonight Kids' will select 25 teams to be featured on the pre-game show
'Scotiabank Hockey Tonight', hosted by Ron MacLean.
"The Scotiabank Hockey Tonight Kids program was an absolute hit with the
kids last year and we're thrilled to be 'calling up' another 25 teams this
season," said John Doig, Senior Vice President of Marketing for Scotiabank.
"We have always been proud of our support of minor hockey in Canada and we're
thrilled to be giving kids across the country a once-in-a-lifetime chance to
experience the excitement of Hockey Night in Canada and the big leagues."
With the first minor league team's introduction set to air on
October 11th, parents, coaches, and team managers are busy entering on behalf
of their teams. House league teams, ages 8 to 16, are still eligible to enter,
and must submit a team photo and a short story explaining why their team
should be chosen as the next 'Scotiabank Hockey Tonight Kids.' Teams can sign
up online for their chance to be selected at cbcsports.ca/hockey
Scotiabank has a long tradition of supporting hockey in Canada from local
teams and minor hockey associations to professional players and leagues.
Through its partnerships, Scotiabank's hockey programs enrich the communities
where Canadians live and work by engaging fans and players in new ways to
celebrate our game. Scotiabank supports the passion and pride Canadians feel
for the game and is fundamental to helping young people learn about teamwork
camaraderie and the spirit of competition. Scotiabank is the Official Bank of
the NHL, NHLPA, NHL Alumni and CWHL, and has partnerships with the Calgary
Flames and the Ottawa Senators whose home arena is Scotiabank Place. For more
information, on Scotiabank's hockey programs visit www.scotiahockey.com
Scotiabank is committed to supporting the communities in which we live
and work, both in Canada and abroad. Recognized as a leader internationally
and among Canadian corporations for its charitable donations and philanthropic
activities, in 2007 the Bank provided more than $43 million in sponsorships
and donations to a variety of projects and initiatives, primarily in the areas
of healthcare, education, social services and arts and culture. Visit us at
About CBC'S HOCKEY NIGHT IN CANADA
CBC's Hockey Night in Canada has been a national institution since 1952.
Now entering its 56th season on CBC TV, it remains the most popular weekly
sports program on Canada, averaging more than a million viewers every Saturday
night. Hockey fans can visit cbcsports.ca 24 hours a day, seven days a week
for live and on-demand video streaming of all games as well as comprehensive
NHL coverage, including weekly columns from CBC'S HOCKEY NIGHT IN CANADA
personalities, breaking news, in-depth reports, broadcast schedules and more.
For further information:
For further information: or to arrange an interview, please contact:
Natali Tofiloski, Narrative Advocacy Media, Office: (416) 927-3236, Cell:
(416) 655-1070, firstname.lastname@example.org