A flexible marketing platform that enables personalized digital marketing
SEATTLE, Oct. 30 /CNW/ -- Minecode, a provider of software and product
development solutions for enterprise business, announces the release of M6, a
channel marketing platform that offers professionals a Marketing Technology
Backbone (MTB) solution, providing them with the ability to create, manage,
and distribute customized one-to-one marketing campaigns.
Tools commonly used by marketing, sales, and design professionals can be
integrated into the M6 framework. The capabilities of the M6 platform allow
each organization to shape the system to work within their existing workflows
"The M6 global platform empowers marketing professionals to merge data
with their creative assets and to manage personalized marketing campaigns.
Marketers will dramatically increase their campaign ROI without losing control
of their brand," said PK Samal, Minecode President and founder.
In addition to fusing creative, marketing, and data materials, M6 enables
content to be co-branded in multi-channel communications. This content can
include direct mail, e-mail, banner ads, ads via a print provider, and dynamic
content such as Adobe Flash and Microsoft Silverlight. Personalized marketing
can also be delivered directly to prospects via e-mail or the Web.
"Because [M6] merges relevant data and delivers it to specific customers,
M6 can be a powerful relationship-building tool," said Cory Klatt, the
visionary behind the M6 platform. "Customized, timely communication can be
made before and after a sale to cement a prospect."
Robust reporting tools in M6 provide timely information, based on which
marketing programs and activities generate the most revenue. Additionally,
names, profiles, and addresses of customers can be collected and tracked.
"Using technology to create, deliver and trace targeted direct marketing
programs facilitates financial efficiency," Klatt said. "With diminishing
marketing budgets, professionals are being forced to sell more but spend less.
M6's automated campaign management capabilities drive sales opportunities and
Minecode is a privately held US-based, globally positioned, company that
provides end-to-end software and product development solutions for medium to
large enterprises. Solutions cater to business and marketing process
management, and include such things as database design, data mining, content
management, web applications, business intelligence, security, smart devices,
configuration management, process optimization, and system development.
For further information:
For further information: Gerald Ferry, CVP of Minecode, +1-425-748-5141
Web Site: http://www.minecode.com