Mill Street Brewery taps Ontario beer drinkers for increased sales



    Year-end Sales Figures for Toronto-based Microbrewery Exceed
    Expectations; Numbers Demonstrate Consumer Appreciation for Premium Brews

    TORONTO, March 13 /CNW/ - Mill St. Brewery, a leading Toronto-based
microbrewery, today announced a year over year overall sales increase of 115%
for the year ending December 2006. Mill St. has seen annual sales increases of
100% or better since the company's founding in 2002, and it anticipates even
greater levels of success in 2007, with the increased capacity of its new
production facility in Scarborough.
    "Once again we find ourselves in a growth position with only production
capacity limiting sales opportunity," says Michael Duggan, President, Mill St.
Brewery. "As has been the case since we opened, every ounce of fresh,
batch-crafted, flavour-forward beer that we brew, bottle and distribute has
been swallowed by Ontario consumers. With the opening in late 2006 of our new
brew facility and the enhanced production capacity it will allow for, we
expect to see another dramatic increase in year over year sales."
    The new brewing facility will allow Mill St. to grow annual production
capacity to 5,000,000 litres (50,000 HL), further establishing the brand as
the fastest growing batch-crafted beer in the LCBO system.
    Mill St.'s popularity with beer drinkers is due in large part to the
consumer's appetite for the company's meticulous batch-craft brew process and
their range of refreshing, award-winning products.
    Year over year comparisons across Mill St.'s four individual brands shows
impressive growth. Comparisons between 2005 and 2006 sales figures demonstrate
a 117% increase in the sales of Tankhouse Ale; 111% increase in Organic Lager
sales; and an 83% growth in sales of the company's Coffee Porter. The most
significant improvement was shown in the sales of Mill Street's Stock Ale,
which showed a year over year growth of 178%.
    Michael Duggan believes that these figures demonstrate that beers which
appeal to beer drinkers "do not have to be mass marketed, mass produced
products created by faceless global conglomerates. Instead, as our growth
pattern demonstrates, honest premium beer made for beer lovers- by beer
lovers- will find success in the market."

    About Mill St. Brewery

    Mill St. Brewery (www.millstreetbrewery.com) is East Toronto's first
commercial brewery to open in more than 100 years, producing handcrafted beers
and ales in the historic Corktown area of the city.
    Officially opened in December 2002, the brewery is housed in an original
tankhouse within the historic Gooderham & Worts Distillery complex, now known
as the Historic Distillery District. In the Fall of 2006 a $900,000 renovation
of the original Mill St. Brewery was completed featuring a signature Brew Pub
that serves 11 exclusive premium beers brewed on-site with 220 seats indoor
and another 150 on two patios. The Mill St. Brewery has also recently
completed building its Scarborough factory, which will increase overall
brewing capacity 10 times, from 5,000 hectoliters to 50,000.
    Mill St. Brewery produces a variety of award-winning beers, including
small batches of seasonal brews. Mill Street currently offers Original Organic
Lager (with 100% certified organic ingredients), Tankhouse Ale, Stock Ale and
Coffee Porter (featuring roasted beans from Balzac's Coffee, a Distillery
District neighbour).





For further information:

For further information: Danny Roth, Brandon Communications Inc., T.
(416) 850-0614, E. droth@brandoncom.ca

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MILL ST. BREWERY

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