NIAGARA-ON-THE-LAKE, ON, Feb. 2 /CNW/ - Legendary Canadian golf icon and
burgeoning winemaker Mike Weir announced details today of a representation
agreement with Diageo Canada. Under the distribution agreement, Diageo Canada
will add the award-winning Mike Weir Wine to its portfolio of international
With a focus on superior quality, Mike Weir Wines have become a critical
and consumer success story since their inception, and one of the fastest
growing VQA wines in Canadian history.
"I have always considered myself an Ambassador for Niagara wines and have
proudly served my wines all over the world", says Mike Weir. "Partnering with
Diageo Canada will allow us to grow brand awareness and value, gain greater
access for Ontario wineries and also benefit my Foundation".
Proceeds from the sale of Mike Weir Wine have always gone to the Mike
Weir Foundation, which was started in 2004 by Mike and his wife Bricia.
"We are pleased to be working with Mike Weir VQA Wines, and confident
this partnership will compliment everyone involved", says Debra Kelly-Ennis,
President and CEO, Diageo Canada. "This is a really strong addition to our
wines portfolio and a good strategic fit, with our shared focus of growth and
This five-year distribution agreement is specific to Canada, and will
make Mike Weir one of the few Ontario VQA wineries to have distribution across
"We were very impressed by Diageo Canada's commitment to excellence and
the quality of their staff and portfolio", says Barry Katzman, President, Mike
Weir Wine Inc. "This is an arrangement that will open doors for our wines, and
VQA products in general. We are thrilled to be included amongst Diageo's
portfolio of world class brands".
"We are confident Mike Weir wines will continue to grow and benefit from
our sales, distribution and execution expertise, as well as support the
communities in which we work and do business", adds Kelly-Ennis.
About Mike Weir Wines
Mike Weir Winery was established in 2005 with 5000 cases of VQA wine. The
wine is currently available in every Province in Canada and current production
is 30,000 cases made in partnership with Chateau des Charmes winery in
Niagara-on-the-lake. The company unveiled plans in November for the building
of a new Winery and Hospitality Centre in conjunction with the Niagara Parks
Commission adjacent to Whirlpool Golf Course in Niagara Falls.
Diageo (Dee-AH-Gee-O) is the world's leading premium drinks business with
an outstanding collection of beverage alcohol brands across spirits, wine and
beer. These brands include Johnnie Walker, Guinness, Smirnoff, J&B, Baileys,
Cuervo, Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard and Sterling
Diageo is a global company, trading in some 180 countries around the
world. The company is listed on both the New York Stock Exchange (DEO) and the
London Stock Exchange (DGE). For more information about Diageo, its people,
brands, and performance, visit us at http://www.diageo.com.
Celebrating life, every day, everywhere, responsibly
For further information:
For further information: Barry Katzman, President, Mike Weir Wines,
firstname.lastname@example.org, (905) 651-5506, www.mikeweirwine.com; Jim Weir,
Mike Weir Foundation, email@example.com, (519) 384-0833; Alanna Stone,
Manager, PR & Communications, Diageo Canada Inc., firstname.lastname@example.org,
(416) 626-2000 ext. 6662