SALMON ARM, BC, Aug. 1 /CNW/ - European-based electronic and software
company MiCROTEC has launched an operation in British Columbia, Canada,
offering high-tech solutions for the North American forestry industry.
"We believe that our technology-focused approach will be attractive,
especially given the recent market conditions affecting the forestry industry
in North America, and particularly here in British Columbia," said MiCROTEC
North America CEO Federico Giudiceandrea.
"There is a huge potential in North America for the implementation of
MiCROTEC's proprietary electronic solutions and measurement systems, such as
optical scanners that maximize yield and efficiency, in collaboration with a
team experienced in the industry."
"While the government is searching for solutions for the industry, we
believe that innovation in the private sector will play a crucial role in the
impending turnaround, and we're excited to be a part of that" said
"This is also an important step in establishing our global presence," he
said. The North American market will be served from Salmon Arm. In addition to
product and equipment, the operation will offer comprehensive product
consulting, as well as, full service and support for the technology.
The MiCROTEC North America team consists of 15 members who have extensive
industry experience. "We are thrilled to introduce European MiCROTEC
technology to the North American market" announced Tim Mosher, General Manager
of MiCROTEC North America.
The new venture also represents the entry of Springer to the North
American forestry market. Springer is Europe's leading provider of high speed
log and board handling equipment for the forestry industry. In conjunction
with MiCROTEC's innovative electronic solutions and measurement systems,
Springer plays a key role in some of Middle Europe, Russia, Eastern Europe,
and Scandinavia's largest wood-processing projects.
MiCROTEC, based in Italy, is the world market leader in measurement
systems for the wood processing industry. It has over 130 employees working on
three sites in Italy and Austria. The company's exports account for 97% of
sales, mainly to markets in Middle and Northern Europe and Russia. With a
sales network that extends to China, New Zealand, Australia, and now North
America, MiCROTEC is an established global player, with exciting growth
potential based on proprietary technology and industry-leading expertise.
For further information:
For further information: Tim Mosher (General Manager), Tel. (250)
253-4201, firstname.lastname@example.org, www.microtec.eu; Federico
Giudiceandrea (President), Tel. 0 472 273 633,
email@example.com, www.microtec.eu; Tim Gallant (Sales and
Marketing Manager), Tel. (250) 253-4206, firstname.lastname@example.org,