Michelin Media Center Celebrates 20th Year At NAIAS



    
    A behind the scenes look at servicing over 6,500 journalists from around
    the world
    

    DETROIT, Jan. 14 /CNW/ -- When the 20th North American International Auto
Show (NAIAS) opens in Detroit on Jan. 13, the Michelin Media Center will, once
again, welcome and support 6,500 journalists from more than 60 countries.
    
    (Photo:  http://www.newscom.com/cgi-bin/prnh/20080114/CLM062 )
    
    Created for the inaugural NAIAS in January 1989 as part of an innovative
relationship between Michelin and the show organizers, the Michelin Media
Center quickly became the global benchmark for major automotive events, a role
it has reinforced with each passing year.  Media attendance has grown from
less than a thousand for the first NAIAS in 1989 to over 6,500 in recent
years.
    "We work hard to continuously improve the Michelin Media Center to meet
the dramatic growth of the NAIAS and the changing needs of the media," said
Michael Fanning, vice president of Corporate Affairs for Michelin North
America.
    "Our goal is to be of service and for the Michelin Media Center to
provide the infrastructure and support to help each journalist get one more
story or image from NAIAS. That brings value to the media and to the
manufacturers who make their news at NAIAS."
    The 22,000 square foot Michelin Media Center, which takes nearly three
weeks to build, is the hub for the thousands of stories, photos and internet
feeds emanating from North America's premier auto show. The center provides
almost 500 work spaces, each with electrical outlets and hard line internet
connectivity to an ultra high-speed fiber optic network.
    The center offers hundreds of seats for pool reporters in addition to
computer, photo, photo editor, and broadcast centers; special areas for work
teams and key media, a complete business center, a trained staff and copious
supplies of coffee; refreshments and snacks.
    "As a pioneer in sponsoring media workspaces at international auto shows,
Michelin has done a tremendous service in making the difficult job of covering
these events much easier," said Matt DeLorenzo, executive editor of Road
&Track magazine and a veteran of several dozen major international auto shows.
"In fact, when the Detroit Show became the North American International Auto
Show in 1989, most media centers at these exhibitions were more afterthoughts
than the wireless wonders of today.  Michelin raised the bar by providing a
spacious workroom, a lounge area and even espresso.  The press center alone
was worth making the trek to Detroit in January."
    Dedicated to the improvement of sustainable mobility, Michelin designs,
manufactures and sells tires for every type of vehicle, including airplanes,
automobiles, bicycles, earthmovers, farm equipment, heavy-duty trucks,
motorcycles and the space shuttle. The company also publishes travel guides,
hotel and restaurant guides, maps and road atlases. Headquartered in
Greenville, S.C., Michelin North America (www.michelin.com) employs more than
22,500 and operates 19 major manufacturing plants in 17 locations.
    For more information, visit www.michelinmedia.com




For further information:

For further information: Lynne Slovick, Michelin North America, Inc., 
office, +1-864-458-6365, mobile, +1-864-561-9914, 
lynne.slovick@us.michelin.com; or Kari Nattrass, EMC Public Relations, 
office, +1-248-816-0108, mobile, +1-248-705-4512, kari@emcpr.com Web Site:
http://www.michelin.com                  http://www.michelinmedia.com

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