MGA Fall/Holiday 2007 Lineup Includes a Global First for the Toy Company



    New Lineup Includes Toys for Kids AND Adults

    TORONTO, Sept. 10 /CNW/ - MGA Entertainment, manufacturer of the wildly
popular Bratz(TM) fashion dolls, is introducing a wide range of innovative
toys, electronics and virtual worlds this season that will attract children of
ALL ages. The exciting new lineup includes the first-ever Jeopardy!(R) DVD
Home Game System and a variety of online and interactive dolls and toys.
    "We're bringing a number of new toy genres to market this season,
including Be-Bratz.com and My epets.com which take virtual, on-line worlds to
a whole new level with state-of-the-art animation as well as games and
activities that inspire creativity in kids," says Diane Goveia-Gordon,
President of MGA Canada. "MGA is also targeting adults for the first time with
the introduction of the Jeopardy! DVD Home Game System. Anyone who likes the
television show will enjoy playing this game", adds Goveia-Gordon.

    Electronics
    -----------

    MGA's fall lineup includes exciting electronics, with interactive
television games such as BratzLife(TM) (eight to 14 years old) for $59.99 and
Little Tikes(R) U Drive Cozy Coupe(R) (three to six years old) for $39.99.
Each game comes with a console and remote control. Little Tikes has also come
out with My Real Digital Camera(TM) ($49.99), fun for kids ages three years
and up.
    And the fun doesn't stop there...Techno-kids can now become part of the
wildly popular Bratz cyber world on Be-Bratz.com(TM). Girls can simply log on
using the USB key, which doubles as a stylish necklace, to create web pages,
shop in the virtual mall, and visit the game zone. They can also safely chat
with other Be-Bratz(TM) users. Be-Bratz retails for $39.99 and comes with a
hip computer mouse and one of three different Bratz dolls.
    MGA is reaching an entirely new audience with the launch of the
first-ever Jeopardy!(R) DVD Home Game System for adults. Players will feel
like real contestants as they use the game's wireless buzzer to answer up to
1,200 skill-testing trivia questions from the show's famous host Alex Trebek.
The game is fast-paced and includes audio and video clues by the 'Clue Crew,'
- just like the television show. The new game is recommended for adults ages
25 to 49 and retails for $59.99. Jeopardy! is just one of many more advanced
games to come from MGA Entertainment.
    Rescue Pets(TM) My ePets.com(TM) is aimed at both boys and girls from six
to 10 years of age. After kids adopt their new pet, they can go online to
groom, feed and care for their new best friend. After walking their epet,
children get to play games, relax in their room or chat with other My
ePets.com users. At only $12.99, this innovative toy is a great value.

    Bratz
    -----

    To coincide with the release of MGA's first theatrical film, Bratz: The
Movie(TM) dolls launched at the 2007 MuchMusic Video Awards. The most
articulated Bratz ever, these dolls feature new movement at the wrists, elbows
and waist, for myriad poses. Each doll also comes with a camera so girls can
put on their own Bratz fashion show. The dolls are priced at $29.99 each.
    And how do Bratz: The Movie dolls stay so beautiful? Another of this
season's fabulous lines is the Bratz Fashion Stylistz(TM). Hair, nail and
make-up artists have been added to the gang to keep the Bratz primped and
pampered for posing. Each comes with fun accessories for girls like
hair-tinting, nail polish and eye glitter. The dolls retail for $24.99 each.
    The Bratz Babyz(TM) are not only defending the planet as super heroes in
their new video game, but the Bratz Super Babyz(TM) dolls are also available
this fall. Each Bratz Super Babyz comes in full gear with an extra outfit and
a super pet. This make believe fun is a super value at only $14.99.

    Little Tikes
    ------------

    The Little Tikes(R) 2 in 1 Buildin' To Learn Workshop(TM) is a tool bench
and work station with all the tools that little ones could possibly need to
build their own projects. Kids can use it as a work bench or they can flip the
shelf over to work on the motor. The power tools have real sound effects and
actually work when activated. There's even a chalkboard on the back to plan
out projects. The workshop comes with over 60 pieces including a power drill,
chop saw and blueprints and parts to assemble a model car. For ages three
years and up, this amazing set retails for $129.99.
    The Little Tikes(R) Cook 'N Learn Kitchen(TM) features two interactive
play modes with RFID technology. In the free play mode, the burner and cutting
board recognize foods placed on them. In the learning mode, with two levels of
play - basic and advanced - kids can gather ingredients and then follow the
voice prompts to make a 'recipe'. This toy educates children about food
groups, colors, measuring and so much more. It also works with Little Tikes
Fun Food Packs (sold separately). For ages three years and up, this item
retails for $129.99.

    MGA Entertainment, a consumer entertainment products company
headquartered in Van Nuys, California, manufactures innovative lines of
proprietary and licensed products including toys and games, dolls, consumer
electronics, home décor, stationery and sporting goods. The MGA family
includes such brands as the award-winning BRATZ(TM), Bratz Babyz(TM), Bratz
Kidz(TM), Lil' Bratz(TM), Yummi-Land(TM), Storytime Collection(TM), Rescue
Pets(TM), Miuchiz(TM) and the newly acquired Little Tikes(R) brand. MGA has
also acquired worldwide licensing rights for Zapf Creation(R).

    About Little Tikes: The Little Tikes Company, founded in 1970, is a
Hudson, Ohio-based multi-national manufacturer and marketer of durable,
high-quality and engaging children's products. In the year since becoming a
part of the MGA Entertainment family, Little Tikes has been taken to new
heights through exciting product innovation and strategic marketing. In 2007,
products such as the Super Splash Water Park(TM), Buildin' to Learn
Workshop(TM) and Cozy Coupe II(TM) among others have received numerous
accolades and awards. Get ready for big things from Little Tikes, one of the
industry's most trusted brands. For more information, please visit
www.littletikes.com.





For further information:

For further information: or images, please visit: www.mgae.com
www.bratz.com, www.littletikes.com; Aimée Savard, LexPR Canada, P: (416)
542-9140 x3364, F: (416) 542-9141, C: (416) 788-6719, asavard@lexpr.com

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