Metroland's Flyerland.ca announces the U.S. launch of sister site Zip2Save.com offering online flyers, deals and coupons



    
    Zip2Save.com is modeled after popular Canadian site, Flyerland.ca and
    will offer value conscious consumers easy, quick and timely access to
    deals from prominent retailers across North America
    

    TORONTO, Aug. 18 /CNW/ - Today, Flyerland.ca, announces the launch of
Zip2Save.com, a comprehensive national aggregation site that will feature
online flyers, coupons, deals, travel specials and more. The site was
developed as a partnership between Metroland Media Group Ltd owned
Flyerland.ca and US based Local Point Media Group. The site will go live on
October 1, 2009.
    "Most major retailers in Canada are running online flyers on
flyerland.ca," said Nancy Lane, President of LocalPoint Media. "Metroland
Media Group Ltd., the owner of Flyerland.ca, is one of the most innovative and
progressive newspaper companies in all of North America, and we are proud to
partner with them on this exciting project. They have invested substantially
and worked with major advertisers to produce a site that delivers results for
advertisers and provides an excellent experience for users. Advertisers in the
U.S. will benefit from this expertise and the lessons learned in Canada.
Metroland is committed to working closely with LocalPoint Media to help
deliver similar success in the U.S. with Zip2Save.com."
    Based on the successful model of Flyerland.ca, which offers flyers from
the majority of Canadian national retailers and attracts up to 10 million page
views per month, Zip2Save.com will provide an affordable way to target
consumers who prefer the Internet as their method of delivery for advertising
circulars, sales, deals, coupons and more. The new site is national in reach
and searchable down to zip code level.
    "This sector is one of the fastest growing online market segments and
we've seen this first-hand through Flyerland.ca which has become Canada's
leading online provider of coupons, flyers and deals in less than one year,"
said Alvin Brouwer, Vice-President, Advertising and Product Development. "This
partnership will give consumers more of what they already love while providing
another valuable vehicle for advertisers to connect with customers."

    Zip2save.com and Flyerland.ca extend advertiser's reach

    Media buyers looking to extend their advertising reach will find
Zip2Save.com to be a strategically important addition to their marketing
plans.
    "We see Zip2Save.com as an invaluable way to extend our reach for
advertisers and connect them with more consumers," said Kirk Davis, President
& COO, GateHouse Media, and part of the LocalPoint Media ownership group. "Our
local newspapers, along with a locally promoted national online marketplace,
will provide our advertisers with compelling geo-targeting capabilities."
    Zip2Save.com will be a nationwide site from the first day of operation.
The owners of LocalPoint Media will heavily promote the site both in print and
online, and will support the site with local advertising sales. More than
1,000 newspapers and niche products representing more than a 6.4 million
circulation will participate, in highly desirable markets including Chicago,
Boston, Houston, Dallas, Minneapolis, Denver, New York/North Jersey, Atlanta,
Cleveland, Columbus, Providence and more. All newspaper companies are invited
to join the effort, and the list of markets with local newspaper partners is
expected to grow substantially after this announcement is made.
    Media buyers will be able to place advertising on the site in a variety
of ways initially, including at the national, multi-state, state, DMA and
county levels. Online preprints can be zoned down to zip code level. National
preprint customers will have their logo appear in promotional ads that will
run in over 1,000 newspapers, niche products and affiliated Web sites to
start, with a monthly value of more than $1 million dollars. And, logos from
major preprint advertisers will rotate in a prominent location on the Zip2Save
homepage.
    The site expects to steadily grow traffic through contests, search engine
marketing, promotional advertising in newspapers and their Web sites as well
as radio, TV and billboards. Users will be encouraged to register for weekly
reminders and will also be able to choose an update option from their favorite
retailers that will provide them with an alert when a new preprint is posted.
    For more information, or to register, Contact Debbie Frye, General
Manager, Flyerland.ca, at 416.493.1300 x 278, or dfrye@metroland.com.

    About Flyerland.ca - Flyerland.ca is home to flyers, deals and coupons
from more than 80 percent of major Canadian retailers. Currently celebrating
its first anniversary, Flyerland.ca is the number one online destination for
flyers, coupons and deals. Flyerland.ca is a division of Metroland Media Group
Ltd.

    About Metroland Media Group Ltd - Metroland is Ontario's largest
community newspaper publisher with more than 100 community newspapers and a
combined circulation of approximately 4.7 million copies per week. Metroland
is one of the most sophisticated distributors of advertising circulars in
Canada delivering over 3.4 billion pieces each year. Their ability to
effectively target the advertising message has led to 20 years of consecutive
growth in preprint volume. They launched www.flyerland.ca in March 2008 which
has emerged as a leader in online preprints in Canada.
    Metroland is a wholly-owned subsidiary of Torstar Corporation. Torstar
Corporation is a broadly based media company listed on the Toronto Stock
Exchange (TS.B). Its businesses include the Star Media Group led by the
Toronto Star, Canada's largest daily newspaper and digital properties
including thestar.com, toronto.com, Wheels.ca, Workopolis, Olive Media, and
eyeReturn; Metroland Media Group Ltd, publishers of community and daily
newspapers in Ontario; and Harlequin Enterprises, a leading global publisher
of books for women.

    About LocalPoint Media - LocalPoint Media is a national advertising
network that represents community daily and weekly newspapers in the U.S. and
Canada. New advertisers for 2009 include Exxon/Mobil, US Airways, New York
Life, Pedigree Dog Food and CVS's Minute Clinics. LocalPoint Media is owned by
19 newspaper companies and Suburban Network, Inc., the for-profit subsidiary
of Suburban Newspapers of America. The following companies have an ownership
interest in LocalPoint Media: American Community Newspapers II, LLC, ASP
Westward, LP, Aurora Publishing Company, Community Newspaper Holdings, Inc.,
CrossRoadsNews, Inc., Dix Communications, Inc., Fayette Publishing, Inc.,
GateHouse Media, Inc., Holden Landmark Corporation., Mile High Newspapers, NPG
Newspapers, Inc., Packet Publications, Recorder Community Newspapers, Red Wing
Publishing Co., Rhode Island Newspaper Group, Richner Communications, Rust
Communications, Schurz Communications, Inc. and Sun-Times Media Group. Visit
www.localpointmedia.com for more information.





For further information:

For further information: Media Contact: Sarah Hall,
shall@blueskycommunications.com, (416) 929-7740

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