The Company also creates Green Apple School Program in time for back-to-
MONTREAL, May 31 /CNW Telbec/ - Beginning June 1, all Metro stores across
Ontario and Quebec (Metro, Metro Plus, Super C and Marché Richelieu) will
begin charging five cents for each plastic and paper shopping bag distributed
to consumers. This new environmentally friendly measure will help the company
reach its goal of reducing the use of these bags in its stores by 50 per cent
by the end of 2010. The initiative is strongly supported by the Fondation
québécoise en environnement, which has been promoting this approach for two
years, now that a compromise is available with reusable shopping bags widely
distributed and available in Canada. The foundation says many other businesses
will follow Metro's example in the short and medium terms.
A CROP-La Presse survey conducted in the spring of 2008 also confirms
Metro's position that 70% of the Quebec public favours charging for shopping
In addition, in time for the return to school next fall, Metro is
creating the Green Apple School Program to encourage students in Ontario and
Quebec to develop projects to promote a healthier environment.
"The Green Apple School Program is aimed at helping schools take concrete
action for the environment and community wellness," says Marie-Claude Bacon,
Director of Corporate Affairs for Metro Inc. "We will be making $2 million
available to elementary and secondary schools in Ontario and Quebec - $1
million in each province. Projects can be submitted beginning September 2009.
"Our customers tell us in surveys that the charge of five cents per bag
is one of the most effective ways to reduce the use of single-use bags in
favour of reusable bags," Ms. Bacon continues. "Our research also shows that
forgetfulness is the main obstacle for consumers where single-use bags are
concerned, and that an incentive, such as the five-cent charge, will have
tangible, positive effects in the medium term."
The sale of bags and the creation of the Green Apple School Program are
the latest of many environmental initiatives undertaken by Metro, including
the 2006 launch of the first reusable shopping bags, which now are used by 20
per cent of its customers. Metro addressed air pollution by setting speed
limits for all its delivery vehicles in 2006 and developed "Leave it Greener
", an employee communications program, to promote the principles and values of
environmentally responsible behaviour.
Metro will roll out a communications campaign featuring in stores
signage, advertisements in flyers and a website dedicated to the Green Apple
ABOUT METRO INC.
With annual sales of nearly $11 billion and over 65,000 employees, Metro
Inc. is a leader in the food and pharmaceutical sectors in Quebec and Ontario,
where it operates a network of close to 600 food stores under several banners
including Metro, Metro Plus, A&P, Loeb, Super C and Food Basics, as well as
over 250 pharmacies under the Brunet, Clini Plus, The Pharmacy and Drug Basics
banners. For further information, please visit metro.ca.
For further information:
For further information: Marie-Claude Bacon, Director, Corporate
Affairs, Metro Inc., (514) 643-1086, email@example.com; Claude Hill,
Vice-president, General Manager, Fondation québécoise en environnement, (514)
849-3323; Jean-François Couture, Fondation québécoise en environnement,
Vice-president, Communications, (514) 235-3168