Metro Life Panel Launches in Canada



    Canada's largest free daily launches online research panel in Canada's
    5 English Metro Markets

    TORONTO, April 2 /CNW/ - Metro Canada, Canada's largest free daily
newspaper is launching Metro Life Panel, an online research tool dedicated to
communicating with its readers. Metro will be inviting readers from Vancouver,
Calgary, Edmonton, Toronto and Ottawa to join the online panel,
www.metrolifepanel.ca over the next few months.
    The Metro Life Panel is currently in seven countries: Denmark, France,
Portugal, Sweden, U.S., and most recently, launched in Italy and Spain last
month. As of January, the panel had 13,400 members. The objective is to
achieve 50,000 panel members internationally by the end of this year.
    The Metro Life Panel will be beneficial for Metro, its advertisers and
readers.
    Advertisers, commercial partners and agencies will gain valuable insight
into the Metropolitan audience, their lifestyles, purchasing habits and how
best to reach them. In addition, the Metro Life Panel will be able to show
readers advertising creative for pre- and post-campaign testing, to determine
impact, awareness and perceptions. Metro Life Panel will be able to deliver
results for local, regional, national and international surveys as fast as 
72-hours.
    Metro will also regularly ask its readers about the design and content of
Metro to ensure the newspaper meets their needs. Metro will also be able to
interact with readers, get their opinions, and publish the results in next
day's paper.
    Bill McDonald, Group Publisher, Metro English Canada, is enthusiastic
about this new online resource: "Metro Life Panel will help us better serve
our advertisers by giving them exclusive insights in our readership in
Canada's top 5 English Markets. By listening to our readers, we will be able
to continuously improve the editorial product to meet their needs and reflect
their interests."

    About Metro
    Metro is the largest and fastest growing international newspaper in the
world. Metro is published in over 100 major cities in 20 countries across
Europe, North & South America and Asia. Metro has a unique global reach -
attracting a young, active, well-educated Metropolitan audience of over
20 million daily readers. Metro has an equal number of male and female
readers, of which 70% are under the age of 45. Metro is published in the top
6 markets in Canada: Montreal, Ottawa, Toronto, Calgary, Edmonton and
Vancouver.





For further information:

For further information: Media contact: Robyn Payne, Marketing &
Research Manager, Metro Toronto, (416) 443-4375, robyn.payne@metronews.ca

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METRO CANADA

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