Metro launches in Halifax



    TORONTO, Feb. 11 /CNW/ - Torstar Corporation, Metro International S.A.
and Transcontinental Media are pleased to announce the launch of Metro
Halifax.
    Metro Halifax will publish its first edition on Thursday, February 14th,
2008. The paper will be distributed through a combination of promoters, street
boxes and strategic locations ramping up to a total daily circulation of
25,000. Metro Halifax will target a young, urban, active audience, reaching a
broad demographic of adults 18-49.
    Halifax is the 13th largest CMA in Canada, and with a population of
approximately 375,000, is the largest city in Atlantic Canada. Halifax is one
of the oldest cities in Canada, dating back more than 250 years, with a rich
history as a port city and the home of Canada's east coast navy base. It is
the financial business hub of Eastern Canada and the home to several colleges
and universities, including Dalhousie.
    With the launch of Halifax, Metro Canada now offers a powerful reach of
Canadians across the country. There are now Metro newspapers in 7 Canadian
cities, which represent 46% of the total Canadian population. Advertisers will
now have the opportunity to purchase advertising on a national, regional and
local level, with packaged rates for National, National English, Eastern,
Ontario, Alberta and Western editions.
    Bill McDonald, Group Publisher, Metro English Canada commented: "With the
addition of Halifax to our portfolio, readers in Eastern, Central and Western
Canada will now have the opportunity to enjoy the Metro experience every day.
And for our advertising stakeholders, the marriage of creative client
solutions and coast-to-coast reach represents a powerful combination only
Metro can offer."

    About Metro

    Metro is the nation's No.1 free national daily newspaper brand and the
first national daily brand to publish in both official languages. In Canada,
Metro editions are published in: Halifax, Montreal, Ottawa, Toronto, Calgary,
Edmonton and Vancouver. Metro targets 18-49 year olds and has a circulation
that now exceeds 825,000.
    Metro Canada is part of the Metro International network, the world's
largest global newspaper. Metro is published in over 100 major cities in 21
countries across Europe, North & South America and Asia. Metro has a unique
global reach - attracting a young, active, well-educated Metropolitan audience
of over 20 million daily readers.





For further information:

For further information: Bill McDonald, Group Publisher, Metro English
Canada, (416) 443-4380, bill.mcdonald@metronews.ca

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METRO CANADA

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