2007 Readership Figures Confirm Metro as Canada's most-read free daily
TORONTO, March 5 /CNW/ - Metro maintains its position as Canada's No. 1
Free Daily Newspaper, according to results released on Wednesday March 5 by
the Newspaper Audience Databank (NADbank).
Metro Canada now reaches 950,000 readers every weekday in Montreal,
Ottawa, Toronto and Vancouver. This represents an increase of 12%, or 104,000
more readers over NADbank 2006. Metro Canada's national readership increased
amongst adults 18-34 (+66,200 or 21% compared to 2006) and adults 18-49
(+ 21,700 readers or 20% compared to 2006).
Metro Canada launched Metro Halifax in February 2008, and launched
Metro Calgary and Metro Edmonton in the Spring of 2007. Readership results for
Metro's coast to coast coverage will be available in 2009.
Highlights of Metro's (read yesterday) readership results include:
- Métro Montréal is the most-read newspaper among adults 18+ on the
island of Montreal.
- Métro Montréal saw the largest increase of daily readers in the key
demographics of adults 18-49 and 25-49
- Metro Ottawa readership is 70,500, an increase of 16,800 readers or
- Metro Ottawa has more than twice the daily readers of 24 Hours
- Metro Ottawa has the highest composition of adults 18-49 compared to
other daily newspapers in the market
- Metro Toronto readership has surpassed the Toronto Sun in the
Toronto CMA, including reach of adults 18-24, 18-34 and 18-49
- Metro Toronto is second only to the Toronto Star in reaching adults
18+ and adults between the ages of 18-34 and 18-49 in the
City of Toronto and the Toronto CMA.
- Metro Vancouver's readership is 132,100, an increase of
20,200 readers or 18%
- Metro Vancouver had the largest per cent increases in readership of
adults 18-34 and 18-49, and adults with household incomes of
"Metro is what young Canadians are turning to more and more. The
combination of our continued focus on editorial improvement and distribution
strategy has helped us secure our position as the second-largest newspaper in
the GTA and the largest free daily in Canada. The Metro effect is a powerful
force that readers and advertisers alike have come to embrace," commented
Bill McDonald, Group Publisher of Metro English Canada. "The addition of
readership results in Calgary, Edmonton and Halifax within the next 12 months
will further solidify Metro's leadership position."
Metro is the nation's No. 1 free national daily newspaper brand and the
first national daily brand to publish in both official languages. In Canada,
Metro editions are published in: Halifax, Montreal, Ottawa, Toronto, Calgary,
Edmonton and Vancouver. Metro targets 18-49-year-olds and has a circulation
that now exceeds 815,000.
Metro Canada is part of the Metro International network, the world's
largest global newspaper. Metro is published in more than 100 major cities in
21 countries across Europe, North and South America and Asia. Metro has a
unique global reach - attracting a young, active, well-educated Metropolitan
audience of more than 20 million daily readers.
For further information:
For further information: Bill McDonald, Group Publisher, Metro English
Canada, (416) 443-4380, firstname.lastname@example.org