New pieces offer educational, enlightening content on mobile marketing and the unique technologies built into the Momentum platform
COLUMBIA, Md., March 26, 2014 /CNW/ - Message Systems, the global leader in digital messaging software, today introduced a new group of content pieces including Mobile: The Key to Your Email Strategy, the latest offerings in the company's Messaging Masters series of publications. As mobile messaging streams such as push notifications and text messaging continue to gain prominence, some marketers argue these new channels will overtake email as the prime communications format for customer engagement. Message Systems director of product marketing Jose Santa Ana, however, argues forcefully that email is still the king of conversions. In fact, with most emails today being read on mobile devices, it's clear that email is a key mobile channel. Indeed, the paper demonstrates that cross-channel campaigns integrating email with text and push significantly increase engagement and conversions over single-stream messaging programs.
What Sets Momentum Apart is an in-depth white paper that sets out the technological differentiators that underpin the market-leading performance and volume capabilities of the Momentum platform. The paper focuses on four key elements of Momentum's architecture: 1) queue management, 2) Adaptive Delivery, 3) the Momentum policy engine and development environment and 4) the platform's capabilities for bounce processing and feedback loop remediation. These attributes distinguish Momentum from commodity MTA products and open source infrastructure.
The 4 Forces Shaping the Future of Digital Messaging is a new infographic from the Message Systems creative team. Mobile may not be the final frontier in communication, but it certainly is a game changer. The mobile revolution is playing out in a multitude of ways, reshaping modern life and how we all communicate. This engaging and colorful infographic has the numbers and shows you where the action is as it counts down the major forces shaping mobile messaging today.
Finally, Message Systems recently sponsored a webinar with Julie A. Ask, vice president and principal analyst for Forrester Research. The Go-to Guide for Mobile Engagement: Take Control of Your Mobile Engagement Strategy in Four Steps, outlined a simple four-step process for creating an engaging mobile experience. The webinar also featured Steve Dille, senior vice president of marketing at Message Systems, who commented, "I encourage everyone interested in mobile engagement and cutting-edge messaging technologies to download and read our latest guides, white papers and infographics. Our team of in-house experts offers valuable insight for the email industry and mobile marketers."
About Message Systems
Message Systems is the leading provider of messaging infrastructure to the world's largest social networks and e-businesses, and many global leaders in banking, consumer technology and telecommunications. For more information follow us on Twitter @MessageSystems or go to messagesystems.com.
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SOURCE: Message Systems
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