Mercora Launches M v2 - The First Social Music Player and Radio Service for Mobile Phones



    One-of-a-Kind Software and Service Allows Mobile Operators and Device
Manufacturers to Deliver Next-Generation Music Player and Radio Capabilities
with their 3G Offerings

    ORLANDO, FLA., March 28 /CNW/ - Mercora, Inc. today announced the
worldwide launch of Mercora M v2, the industry's first and only social music
player and mobile radio service for 3G-enabled mobile devices.

    In connection with this launch, Mercora is also today announcing an
agreement with Microsoft (NASDAQ:  MSFT) Windows MobileR to provide users with a
6-month complimentary subscription to the M v2 service, available at
www.windowsmobile.com/DoMore.

    "Mobile convergence is a reality - the mobile phone is rapidly becoming
the MP3 player, radio and media consumption device of choice," said Srivats
Sampath, president and CEO of Mercora. "The M v2 transforms the standard
mobile phone into a social music and radio player with features more
sophisticated than what's available on current mobile offerings or, for that
matter, Apple's upcoming phone and music device."

    Key features of Mercora M v2 include:

    --  Personalized Digital Radio - Over 100,000 high-fidelity music
channels searchable by artist, genre, and subgenre, making the M v2 the
largest radio service available on any mobile device.

    --  Streaming Music Player - M v2 allows wireless users to browse and
listen to music libraries stored on their PCs, or optionally on Mercora
servers, requiring no side-loading or synchronization.

    --  Socially Networked Listening - With the M v2, consumers can use their
mobile devices to discover and listen to music, playlists, and listening
histories from up to five of their friends and family, anywhere in the world.

    --  Support for Podcasts - One-click access to constantly updated and
popular podcasts from CNN, MLB, NCAA, NPR and other established news outlets
provides M v2 users with continuous access to breaking news and information.

    Mercora M v2 also features state-of-the-art audio quality based on a
high-performance version of the Ogg/Vorbis audio codec which is optimized for
streaming over wireless broadband networks such as EDGE, EV-DO, UMTS and
HSDPA. The M v2 integrates with A2DP Stereo Bluetooth to provide a seamless
transition from listening on-the-go, in-car and at home, which eliminates the
need to carry multiple proprietary listening devices. Currently, the M v2 is
compatible with Windows Mobile Smartphones and Pocket PCs, support for
additional platforms is anticipated for later this year.

    The Mobile Market

    According to recent research from Gartner, the Smartphone is becoming one
of the fastest-growing major categories of mobile devices, with growth driven
by greater operator focus, falling handset prices, and the proliferation of
mobile broadband. Gartner forecasts over 700 million Smartphones to be shipped
between 2006 and 2009, with music being the second most popular mobile
activity behind SMS.

    Device and Network Compatibility

    Mercora M v2 is optimized for a broad range of Windows Mobile-certified
Smartphones and Pocket PC devices such as the Cingular 8125, i-mate JAQ,
Motorola Q, Palm Treo 750, Samsung BlackJack, T-Mobile Dash, and Verizon
Wireless PN-820 as well as 3G and higher mobile broadband networks such as
EDGE, EV-DO, UMTS, HSDPA, Wi-Fi and WiMax.

    Pricing and Availability

    Mercora M v2 is available to consumers starting today at leading mobile
commerce sites and www.mercora.com/M. The M v2 is offered for Windows Mobile
users worldwide at an introductory price of $4.99/month. Subscription packages
for M v2 are as follows: $14.99 for three months and $49.99 for a one-year
subscription.

    Members of the media and product reviewers may download high-res product
pictures and background material from this URL: www.mercora.com/press/M.

    Experience Mercora at CTIA Wireless 2007

    Industry analysts and press are welcome to visit Mercora at the QUALCOMM
(NASDAQ:  QCOM) exhibit (Hall A3, #1645) at the CTIA Wireless 2007 Conference at
the Orange County Convention Center in Orlando, Florida. Mercora will
demonstrate the M v2 with advanced 3G devices based on high-performance
chipsets from QUALCOMM CDMA Technologies.

    Mercora, Inc.

    Mercora's mission is to create the world's largest social radio network
by cataloging and organizing the world's music and audio content and making it
universally searchable and legally listenable from any device. Mercora
(www.mercora.com) is headquartered in Santa Clara, CA.




For further information:

For further information: Contos Dunne Communications for Mercora Paula
Dunne, Media, 1-408-776-1400 (Office) or 1-408-893-8750 (Mobile)
paula@contosdunne.com

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MERCORA, INC.

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