Mercedes-Benz reports its best month ever



    TORONTO, May 1 /CNW/ - Mercedes-Benz Canada reported today that a
record-breaking total of 2,267 Mercedes-Benz units were registered to
customers in April, representing a 21.3% gain and the best month in history on
the Mercedes-Benz side. In addition, a total of 250 smart fortwos were sold
throughout the month, bringing total combined deliveries to 2,517. This
represents the best April ever for Mercedes-Benz Canada and pushes
year-to-date growth to 13.0%.
    Very strong B-Class, C-Class, SLK-Class, CLS-Class, GLK-Class, M-Class
and R-Class model sales contributed to April's success. The all-new 2010
GLK-Class remained at the top of Canadian's shopping lists and continued to be
an outstanding seller with 601 units delivered to customers throughout the
month. The SLK-Class and CLS-Class also posted considerable gains in April, up
44.4% and 35.3% respectively.
    Luxury light trucks reported impressive results and strong overall growth
in April with 1,002 units retailed for the month. The diesel sales ratio was
53.6% for the month, while permanent all-wheel drive 4MATIC(TM) units
accounted for 74.6% of the overall passenger car and light truck sales
(excluding smart).
    Pre-owned Mercedes-Benz sales also reported a 6.5% increase and their
best month ever with 749 vehicles delivered in April.
    "The second quarter is off to an outstanding start. I am thrilled to see
that our momentum has continued with another consecutive month of sales growth
and the best month ever for both the Mercedes-Benz side and Pre-owned," said
Marcus Breitschwerdt, President and CEO of Mercedes-Benz Canada. "Our product
line is the strongest it has been in our history, but that is really only part
of what shaped this month's sales story. These results would not have been
possible without our dedicated employees and dealers. I am proud of everyone's
contributions, and very grateful for their hard work and determination to
consistently exceed customer expectations. The winning combination of
exceptional products and an excellent team continues to produce outstanding
results."

    About Mercedes-Benz Canada

    Mercedes-Benz Canada is responsible for the sales, marketing and service
of the four brands within the Mercedes Car Group in Canada; Mercedes-Benz,
smart, AMG and Maybach. Headquartered in Toronto, Ontario, Mercedes-Benz
Canada employs approximately 1,050 people in 19 locations across Canada.
Through a nationwide network of 14 Mercedes-Benz owned retail operations and
36 authorized dealerships, Mercedes-Benz Canada sold 24,117 vehicles in 2008,
the best year ever reported for Mercedes-Benz Canada Inc.





For further information:

For further information: JoAnne Caza, (416) 847-7550,
JoAnne.Caza@mercedes-benz.ca; Michael Minielly, (416) 847-7509,
Michael.Minielly@mercedes-benz.ca

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