Mercedes-Benz reports best February ever



    Combined Mercedes-Benz and smart sales up by 28.9%

    TORONTO, March 3 /CNW/ - Mercedes-Benz Canada reported today that a
record-breaking total of 1,390 units were registered for the month of
February. On the Mercedes-Benz side, a monthly record of 1,196 units were
delivered, representing a gain of 212 units or a 21.5% increase compared to
February 2007 while we saw a year-to-date growth of 23%. A total of 194 smart
fortwos were reported sold in February, up by 106.4%. The combined
Mercedes-Benz and smart sales showed an increase of 312 units or gains of
28.9% for the month and 33.5% on a year-to-date basis.
    Very strong B-Class, C-Class, M-Class and GL-Class model sales
contributed to this February's success. The next generation All-New 2008
C-Class accounted for 460 units, up by 51.3%. The S-Class and the M-Class
retail deliveries were up respectively by 24.6% and 51.3% in February. The
company's diesel sales ratio was 57.6% for the month while the permanent
all-wheel drive 4MATIC(TM) units accounted for 66% of the overall passenger
car and light truck sales (excluding smart).
    Total Mercedes-Benz passenger car sales were ahead by 20.5% for the month
and ahead by 364 units or 26.8% on a year-to-date basis.
    On the luxury light truck side, the M-Class, R-Class and GL-Class
continued to perform very well in February with 316 sales and a gain of 24.4%
compared to February 2007 results; the light trucks have shown a growth of
12.4% so far for the year.
    The company also reported a best ever February with 523 pre-owned
Mercedes-Benz units for the month, an important gain of 152 units or an
increase of 41% compared to the first two months of 2007. These results
corroborated consumer confidence in the company's competitive pre-owned
programs.
    Marcus Breitschwerdt, President and CEO of Mercedes-Benz Canada said, "It
is encouraging to see that our 2007 growth is already being trumped by some
stunning sales numbers in early 2008. The B-Class starting at $29,900 and the
All-New C-Class starting at $35,800 accounted for almost 650 units this month.
The impressive standard features of these two models coupled with their
aggressive pricing have certainly contributed to driving new well-informed
consumers into our dealerships as they seek a combination of quality,
performance and outstanding value. We continued to see strong results in
E-Class, S-Class and SUVs in February. The smart fortwo sales more than
doubled this February. All in all, I am pleased with this early report card
and yet another month of several all-time records."





For further information:

For further information: JoAnne Caza, (416) 847-7550,
caza@mercedes-benz.ca

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