Mercedes-Benz Canada reports best March and strongest first quarter ever



    TORONTO, April 1 /CNW/ - Mercedes-Benz Canada reported today that a
record-breaking total of 2,393 Mercedes-Benz and smart units were registered
for the month. This represents the best ever combined March sales for
Mercedes-Benz and smart, and a 16.4% gain over last year. With 2,181 vehicles
delivered to customers, the Mercedes-Benz side reported a record sales growth
and an increase of 26.0%. A total of 212 smart fortwo units were retailed for
the month.
    At the end of the first quarter, combined sales for Mercedes-Benz and
smart totaled a record-breaking 5,221 units making it the strongest first
quarter ever, pushing year-to-date growth to 9.9%. Mercedes-Benz sales
accounted for a 19.6% gain in the first quarter.
    Very strong B-Class, C-Class, E-Class, SLK-Class, SL-Class, GLK-Class and
M-Class model sales played a significant role in March's overall success. With
an impressive 736 vehicles retailed for the month, the C-Class continued to be
a top pick for Canadian buyers. The SLK-Class and SL-Class March results were
a clear indication that many customers are more than ready for open-top
driving.
    Led by extraordinary interest in the all-new GLK-Class and sustained
appeal in the M-Class, GL-Class and R-Class, the luxury light truck side also
reported continued growth in March with 784 units or a 85.3% increase in
sales.
    The diesel sales ratio was 51.3% for the month, while permanent all-wheel
drive 4MATIC(TM) units accounted for 75.7% of the overall passenger car and
light truck sales (excluding smart).
    On the pre-owned side, the company reported 661 vehicles delivered for
the month of March, on par with last year's March sales. Pre-owned sales for
the first quarter amounted to 1,515 units.
    "The remarkable record-breaking first quarter results are directly and
proportionately related to everyone's hard work in our dealerships and
corporate offices over the course of the last three months," said Marcus
Breitschwerdt, President and CEO of Mercedes-Benz Canada. "I am extremely
proud that we have been able to maintain last year's exceptional momentum. The
first quarter is usually the toughest of the year and to start 2009 on such a
positive note is very rewarding on all fronts. We are grateful that Canadians
continue to embrace Mercedes-Benz products with such enthusiasm and passion.
As we enter the second quarter of 2009, we will continue to fervently promote
our highly desirable products, our compelling value proposition and our very
competitive offers."

    About Mercedes-Benz Canada

    Mercedes-Benz Canada is responsible for the sales, marketing and service
of the four brands within the Mercedes Car Group in Canada; Mercedes-Benz,
smart, AMG and Maybach. Headquartered in Toronto, Ontario, Mercedes-Benz
Canada employs approximately 1,050 people in 19 locations across Canada.
Through a nationwide network of 14 Mercedes-Benz owned retail operations and
36 authorized dealerships, Mercedes-Benz Canada sold 24,117 vehicles in 2008,
the best year ever reported for Mercedes-Benz Canada Inc.





For further information:

For further information: JoAnne Caza, (416) 847-7550,
JoAnne.Caza@mercedes-benz.ca; Michael Minielly, (416) 847-7509,
Michael.Minielly@mercedes-benz.ca

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