Mercedes-Benz Canada reports best January ever - Combined Mercedes-Benz and smart sales up by 38.7%



    TORONTO, Feb. 1 /CNW/ - Mercedes-Benz Canada announced today that January
2008 was the best first month ever recorded in the company's history.
Mercedes-Benz sales accounted for 1,068 units, a gain of 212 units or 24.8%
compared to 2007 January results. A total of 236 smart fortwos were sold this
month, up by 152 units or 181%. On a combined basis, the Mercedes-Benz and
smart brands reported January sales of 1,304 units, an increase of 364 units
or 38.7% against last year's January deliveries.
    Strong B-Class, C-Class, E-Class sales contributed to January's
record-breaking results. The B-Class was ahead of last January by 97.8%. Over
400 C-Class models - AJAC's 2008 Best New Luxury Car - were delivered
including some of the recently introduced C230 and C230 4MATIC(TM) V6 models.
More than 60% of the C-Class retailed were 4MATIC(TM) models. The E-Class was
up by 20.5% for the month.
    Total Mercedes-Benz passenger car sales of 841 units were reported, up by
214 units or 34.1% when compared to January 2007 results.
    On the luxury light truck side, the M-Class, R-Class and GL-Class sales
were on par with 2007 sales level at 227 units. Almost 60% of the light truck
January deliveries were diesel models.
    The company reported 441 pre-owned Mercedes-Benz units for the month, an
important gain of 119 units or an increase of 36.9% compared to the first
month of 2007. These results are a reflection of our solid residual values.
    Marcus Breitschwerdt, President and CEO of Mercedes-Benz Canada said, "On
the heels of our best year ever with 16,114 units in 2007, January's momentum
is actually in higher gear and it is no coincidence that this is a
record-breaking January for us. We saw a huge amount of activity on the smart,
B-Class and C-Class models in January. The month's excellent results can be
attributed to a combination of highly desirable products, competitive offers
and strong residual values."





For further information:

For further information: JoAnne Caza, tel: (416) 847-7550, Email:
caza@mercedes-benz.ca; For further information about Mercedes-Benz Canada,
please visit: www.media.mercedes-benz.ca

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