Mercedes-Benz Canada continues impressive sales momentum and reports the company's best October ever

TORONTO, Nov. 2, 2013 /CNW/ - Mercedes-Benz Canada and its national dealer network reported today that the company has delivered 3,375 Mercedes-Benz, Sprinter and smart vehicles throughout October. This outstanding performance represents the best October results ever for the group, and an increase of 25.9% or 695 vehicles for the month. With a grand total of 30,752 cars, luxury light trucks and Sprinters sold by the Mercedes-Benz Canada network of corporate retail stores and private dealers, 2013 sales are ahead 5.5% or 1,611 units overall year-to-date.

Mercedes-Benz passenger cars and luxury light trucks recorded 2,882 units sold. This is ahead a notable 28.9% or 646 vehicles relative to October 2012, and helped propel total sales to 25,951 units this year, which is up 4.7%.

An impressive 1,600 passenger cars were delivered, which represents an increase of 40.0% or 457 units for the month. Total passenger car sales are ahead 4.9% on a year-to-date basis with 14,512 cars retailed. The all-new CLA-Class posted excellent numbers for its second month on sale in the Canadian market, and B-Class, C-Class and E-Class deliveries also maintained their momentum and remained strong through October.

The entire range of Mercedes-Benz luxury light trucks continued to be very popular this past month, which pushed total sales ahead 17.3% in October with 1,282 units delivered. Of particular note were GLK-Class and M-Class sales, which were ahead 19.5% and 30.0% respectively. Overall, luxury light truck sales are up 4.4% in 2013 with 11,439 sold.

The diesel take rate for luxury light trucks was 75.3% for the month, while permanent all-wheel drive 4MATIC™ units accounted for 78.2% of overall passenger car and light truck sales in October (excluding smart).

smart reported 232 vehicles retailed in October. This equates to a gain of 38.9% for the month, and helped bring year-to-date deliveries to 1,908 vehicles.

The Mercedes-Benz Sprinter division recorded 261 units delivered for the month. This brought year-to-date sales to 2,893 vehicles, which is up 580 units or 25.1%.

The Mercedes-Benz Pre-Owned division reported 1,194 retail deliveries throughout October. A total of 11,425 Certified Pre-Owned vehicles have been sold by dealerships from coast-to-coast year year-to-date.

"I am delighted to report that our exciting sales momentum has continued through October, and also very proud that our collective focus on delivering an exceptional experience to our customers remains unwavering as we draw closer to the end of another banner year," said Tim A. Reuss, President and CEO of Mercedes-Benz Canada. "Our 2014 model line-up, including the all-new CLA-Class, has created a genuine excitement at our dealers across the country. This fervor will no doubt continue through November with the arrival of the highly anticipated flagship S-Class. Incidentally, both the CLA-Class and the S-Class were just selected today by the Globe and Mail as the best in their respective categories from the recent Automobile Journalists Association of Canada Test Fest, further reinforcing the highly compelling attributes of both of these extraordinary vehicles."

About Mercedes-Benz Canada
Mercedes-Benz Canada is responsible for the sales, marketing and service of the three brands within the Mercedes-Benz Group in Canada: Mercedes-Benz, AMG and smart. Headquartered in Toronto, Ontario, Mercedes-Benz Canada Inc. employs approximately 1,450 people in 21 locations across Canada.  Through a nationwide network of 12 Mercedes-Benz owned retail operations and 41 authorized dealerships, Mercedes-Benz Canada sold 35,503 vehicles in 2012, the best year ever reported for Mercedes-Benz Canada Inc.

SOURCE: Mercedes-Benz Canada Inc.

For further information:

JoAnne Caza  416-847-7550

Michael Minielly 416-847-7509

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