TORONTO, April 30, 2013 /CNW/ - Following an extensive cross-country
search through the B-The Face contest and nearly 20,000 votes cast from
coast-to-coast, Mercedes-Benz Canada is pleased to introduce the four
tech savvy and socially active individuals that have been chosen as
social media ambassadors for the brand. The countrywide search for the
B-Class brand agents began late last year and endeavoured to find
candidates who personified four associated lifestyle pillars: B-Seen,
B-Adventurous, B-Spontaneous and B-Playful. Canadians who felt they
embodied one or more of these key characteristics were invited to apply
for the chance to share their active and urbane lifestyle through
social networks and event activations as the face of the respective
pillar they best characterize.
The extremely competitive field of applicants was ultimately narrowed
down to four winners. The B-Seen category was the most highly sought
after classification, with over 42% of entrants selecting that pillar.
B-Spontaneous, B-Playful and B-Adventurous were the next most popular
categories respectively. Overall, Ontario had the most engagement of
any province, with Quebec and British Columbia rounding out the top
three in that order. Throughout the program, the #BTheFace hashtag was
tweeted nearly 7,000 times.
Congratulations to the following candidates who were able to best
leverage their existing social influence through Twitter and Tumblr.
B-Seen - Michelle Danese, a professional singer/songwriter and actress
B-Adventurous - Charles Ruocco, a Mixed Martial Arts website president and real
B-Spontaneous - Natasha Chudyk, established food journalist and blogger
B-Playful - Chelsea McDermott, morning news anchor and radio station co-host
These four social influencers will now receive behind-the-scenes access
to various Mercedes-Benz events, where their responsibility will be to
report their impressions and share their experiences through social
media channels. In addition, they will be provided a stylish new
Mercedes-Benz B 250 for a period of one year. The versatile, powerful
and fuel efficient B 250 will be the perfect complement to their
colourful personalities and active lifestyles.
Those interested in following the various activities of the social media
brand ambassadors can visit MB-TheFace.com for more information, and
can also continue to engage with these dynamic individuals through
their highly active social networks.
About Mercedes-Benz Canada
Mercedes-Benz Canada is responsible for the sales, marketing and service
of the three brands within the Mercedes-Benz Group in Canada:
Mercedes-Benz, AMG and smart. Headquartered in Toronto, Ontario,
Mercedes-Benz Canada Inc. employs approximately 1,450 people in 22
locations across Canada. Through a nationwide network of 13
Mercedes-Benz owned retail operations and 40 authorized dealerships,
Mercedes-Benz Canada sold 35,503 vehicles in 2012, the best year ever
reported for Mercedes-Benz Canada Inc.
Image with caption: "Congratulations to the following candidates who were able to best leverage their existing social influence through Twitter and Tumblr: Michelle Danese, a professional singer/songwriter and actress; Charles Ruocco, a Mixed Martial Arts website president and real estate enthusiast; Natasha Chudyk, established food journalist and blogger; Chelsea McDermott, morning news anchor and radio station co-host (CNW Group/Mercedes-Benz Canada Inc.)". Image available at: http://photos.newswire.ca/images/download/20130430_C2146_PHOTO_EN_26196.jpg
Image with caption: "The versatile, powerful and fuel efficient B 250 will be the perfect complement to the colourful personalities and active lifestyles of the Mercedes-Benz Social Ambassadors (CNW Group/Mercedes-Benz Canada Inc.)". Image available at: http://photos.newswire.ca/images/download/20130430_C2146_PHOTO_EN_26197.jpg
SOURCE: Mercedes-Benz Canada Inc.
For further information:
JoAnne Caza 416-847-7550 firstname.lastname@example.org
Michael Minielly 416-847-7509 email@example.com
Further information from Mercedes-Benz is available on the internet at: www.media.mercedes-benz.ca