Mercedes-Benz Canada and SIRIUS Satellite Radio Sign Exclusive Factory Standard Agreement



    TORONTO, Jan. 17 /CNW/ - Mercedes-Benz Canada and SIRIUS Canada Inc., the
country's number one choice for satellite radio, today announced that
Mercedes-Benz will offer SIRIUS exclusively as standard equipment on many of
its vehicles available in Canada.
    SIRIUS Satellite Radio will be offered as standard equipment on all
Mercedes-Benz E-Class, S-Class, CL-Class, CLS-Class, SL-Class, ML-Class,
R-Class and GL-Class vehicles along with the all new 2008 C350 and C350
4MATIC(TM) models. In addition, all Mercedes-Benz AMG vehicles will feature
SIRIUS as factory standard equipment and SIRIUS will be available as a factory
installed option on all Mercedes-Benz B-Class, C-Class, CLK-Class and
SLK-Class models.
    All SIRIUS-equipped Mercedes-Benz vehicles will include a 6-month SIRIUS
subscription.
    SIRIUS Satellite Radio will also be standard equipment on all Maybach
vehicles and will feature a lifetime SIRIUS subscription.
    "Mercedes-Benz Canada is pleased to make SIRIUS standard equipment on a
wide range of models," said Marcus Breitschwerdt, President and CEO,
Mercedes-Benz Canada. "For our customers, the Mercedes-Benz experience will be
further enhanced by the unique programming and wide range of exclusive content
that SIRIUS offers."
    "With SIRIUS in their vehicle, Mercedes-Benz drivers will be able to
experience Canada's leading satellite radio service for themselves," said
Mark Redmond, President and CEO, SIRIUS Canada Inc. "With unbeatable coverage
throughout North America and the best content and programming, SIRIUS offers
drivers and their passengers an unmatched listening experience."

    About Mercedes-Benz Canada

    Mercedes-Benz Canada is responsible for the sales, marketing and service
of its three brands in Canada; Mercedes-Benz, smart, and Maybach.
Headquartered in Toronto, Ontario, Mercedes-Benz Canada employs approximately
1,000 people in 19 locations across Canada. Through a nationwide network of
18 Mercedes-Benz owned retail operations and 39 authorized dealerships,
Mercedes-Benz Canada sold 18,547 vehicles in 2007, the best year ever reported
for Mercedes-Benz Canada.

    About SIRIUS Canada

    SIRIUS is Canada's number one choice for satellite radio with 110
full-time channels broadcast from studios in Vancouver, Toronto, Montreal and
New York. SIRIUS offers 100% commercial-free music plus premium sports, news,
talk and entertainment programming from North America's most recognizable and
respected personalities and brands. SIRIUS offers listeners unparalleled
coast-to-coast signal coverage and digital quality sound broadcast from three
high-orbit satellites.
    SIRIUS is the Official Satellite Radio Partner of the CFL, NFL, NASCAR,
NBA and NLL and broadcasts live play-by-play games of the CFL, NFL, NBA and
NLL. SIRIUS is also the exclusive satellite radio home of CBC's Hockey Night
in Canada Radio. In addition, SIRIUS broadcasts live NASCAR races, the
Wimbledon Tennis Championships as well as Barclays English Premier League and
UEFA Champions League soccer.
    SIRIUS products for the car, truck, home, RV and boat are available in
more than 4,000 retail locations, including Best Buy, Canadian Tire, Centre
Hi-Fi, Costco, Dumoulin, Future Shop, Home Hardware, London Drugs, Staples,
The Source By Circuit City, Visions, Wal-Mart and 2001 Audio Video. All SIRIUS
programming is available for a monthly subscription fee of only $14.99.
    Click on www.siriuscanada.ca to listen to SIRIUS live, or to purchase a
SIRIUS radio and subscription.





For further information:

For further information: Media Contact: For SIRIUS Canada: Jeff Roman,
(T) (416) 513-7434, (E) jroman@siriuscanada.ca; For Mercedes-Benz Canada:
JoAnne Caza, (T) (416) 847-7550, (E) caza@mercedes-benz.ca; Arden Nerling, (T)
(416) 847-7556, (E) nerling@mercedes-benz.ca

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SIRIUS CANADA

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Mercedes-Benz Canada

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