MEGA Brands' Smart Builders Piano hits the right notes once again topping The Toy Insider's HOT 20 TOYS list



    Smart Builders Piano Gets Recognized yet Again as a Top Holiday Toy for
    2008

    MONTREAL, Sept. 29 /CNW Telbec/ - MEGA Brands Inc. (TSX: MB) is excited
to announce that Smart Builders Piano was named one of the 'HOT 20 TOYS' for
the 2008 holiday season by The Toy Insider. The HOT 20 serves as the opening
section of the Toy Insider and will run in the November issue of Redbook
magazine, on newsstands October 16.
    Fresh off the heels of many other prestigious accolades, Smart Builders
Piano is once again acknowledged for its innovation and play value. Impressive
honors include The National Parenting Center's 2008 Seal of Approval,
Dr. Toy's Top 10 Toys for 2008, and 2008 National Parenting Publications
Awards Children's Products (NAPPA), among others.
    "Over the past year, the Toy Insider team reviewed and evaluated the toys
that will be available this holiday season to determine the most compelling
and hottest new products to help gift givers get an early start on their
holiday shopping," said Jonathan Samet, Group Publisher of Adventure
Publishing. "MEGA Brands' new Smart Builders Piano caught our attention as it
offered the perfect combination of creative fun, engaging features,
educational value, and musical play for young preschoolers.
    Smart Builders Piano is the first electronic piano that combines musical
wonder and building fun. Without Mega Bloks, it plays as a normal instrument,
but by layering or removing blocks, aspiring young Beethovens can change the
instruments, add beats and songs to create their own musical masterpiece.
Research also shows that there is a direct correlation between playing an
instrument from a young age and enhancing creativity, concentration and
coordination in children.
    "We are thrilled to have Smart Builders recognized by The Toy Insider for
its outstanding play value and innovation," said Kathleen Campisano, Chief
Marketing Officer of MEGA Brands. "Smart Builders Piano takes classical play
patterns to the next level by allowing kids to customize and create their own
music while building with Mega Bloks."

    About MEGA Brands

    MEGA Brands is a trusted family of leading global brands in construction
toys, games & puzzles, arts & crafts and stationery. They offer engaging
creative experiences for children and families through innovative,
well-designed, affordable and high-quality products that deliver on our
Trusted Brands promise. Visit http://www.megabrands.com for more information.
    The MEGA logo, A Family of Trusted Brands, Mega Bloks, Rose Art, MagNext
and Board Dudes are trademarks of MEGA Brands Inc. or its affiliates.

    About the Toy Insider

    The Toy Insider (www.thetoyinsider.com) is the source for the hottest
toys and gifts for the holidays. Now in its third year, the Toy Insider is an
annual guide featuring toy and gift recommendations broken down by age
categories. Jam-packed with close to 90 toy recommendations from 57 different
manufacturers, each toy was carefully selected by a team of experts all with
years of experience in the toy industry. The Toy Insider is published by
Adventure Publishing, publisher of leading industry trades The Toy Book and
The Licensing Book.

    About Adventure Publishing

    Adventure Publishing Group Inc. (www.adventurepublishinggroup.com) is the
leading publisher of magazines for the toy and licensing industries since
1983.  Its portfolio of magazines include: The Toy Book, The Licensing Book
and Specialty Toy & Gifts. The Toy Book provides retailers with the latest in
merchandising, trends, licensed products and new marketplace introductions and
is published monthly.  The Licensing Book focuses on character properties,
brands and trademarks with topical features, editorials, legal advice and
exclusive retailer information. Two Adventure Publishing-produced newsletters,
The Toy Report and The Licensing Report, are weekly newsletters that keep
their readers up to date on all breaking news and deals in the toy and
licensing industries and are available in email format.




For further information:

For further information: Harold Chizick, Director, Corporate
Communications, MEGA Brands, (514) 333-5555, ext. 2338,
hchizick@megabrands.com

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