MEGA Brands partners with Intertek to exceed current safety standards



    Latest Toy - MagNext(TM) - Designed to Meet Stricter Magnetic Toy Safety
    Standards

    MONTREAL, Feb. 17 /CNW Telbec/ - MEGA Brands Inc. (TSX: MB) announced
today that they have teamed up with Intertek, one of the world's leading
testing authorities, to develop a first of its kind ingestion gauge, and that
they will unveil a new line of magnetic construction toys at New York Toy
Fair.
    The announcements are being made jointly since the partnership between
MEGA Brands and Intertek on the new ingestion gauge led to the development of
MEGA Brands' latest magnetic construction system, MagNext. This new safety
gauge will ensure that MEGA Brands' magnetic construction system exceeds all
current magnetic toy safety standards.
    Intertek's Risk Analysis and Management team used 20 years worth of
research and data from 47 children's hospitals around the world focusing on
the size, shape, and consistency of ingested objects along with the outcome,
to recommend MEGA Brands' sophisticated gauge criteria.
    The result is MagNext, a product line that meets a strict safety criteria
based on size, shape, weight and design. MagNext will set a new standard in
the toy industry, both in terms of safe magnetic play and innovation in the
magnetic construction category. This revolutionary system has been designed to
have no magnetic parts that can be swallowed. MagNext will allow for the
safest possible magnetic play and will make it possible for children to create
bigger, stronger and faster builds.
    "We are dedicated to the mission of developing a magnetic construction
system with no small parts that contain magnets," says Marc Bertrand,
President and Chief Executive Officer of MEGA Brands. "Magnets in toys provide
children with magical play possibilities and, as the leader in the category,
we are committed to making it the safest play experience possible."
    The design of the core MagNext pieces has been tested and analyzed by
Intertek. In addition to leading the way in safety with the new ingestion
test, the manufacturing process for these parts has improved. The magnets are
now insert-molded into the plastic parts.
    "We're proud to say that we worked with MEGA Brands to help them achieve
their ambitious goal of developing a new zero design defects program that will
exceed the highest safety standard in the toy industry," expressed Gene Rider,
Vice-President of Intertek.
    MEGA Brands and Intertek will host a press preview and Q&A period on
Sunday February 17, 2008 at 11:30 am at the Jacob Javits Convention Center in
New York, room number 1E17, on the opening day of Toy Fair.

    About MEGA Brands

    MEGA Brands is a trusted family of leading global brands in construction
toys, games & puzzles, arts & crafts and stationery. We offer engaging
creative experiences for children and families through innovative,
well-designed, affordable and high-quality products that deliver on our
Creativity to the Rescue promise. For more information, please visit
http://www.megabrands.com. The MEGA logo, Creativity to the Rescue, Mega
Bloks, Rose Art, MagNext and Board Dudes are trademarks of MEGA Brands Inc. or
its affiliates.

    About Intertek

    Intertek is a leading international provider of quality and safety
services to a wide range of global and local industries. Partnership with
Intertek brings increased value to customers' products and processes,
ultimately supporting their success in the global market place. Intertek has
the experience, expertise, resources and global reach to support its customers
through its extensive network of laboratories and offices and over 20,000
people in more than 100 countries around the world. For further information,
visit www.intertek.com.




For further information:

For further information: Harold Chizick, Director, Corporate
Communications, MEGA Brands, (514) 333-5555, ext. 2338,
hchizick@megabrands.com


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