MEGA Brands' MagNext named to the Time to Play 2008 "Most Wanted" List



    Time to Play's Jim Silver and Chris Byrne Name MagNext as one of the Most
    Wanted Toys of Holiday '08

    MONTREAL, Oct. 1 /CNW Telbec/ - MEGA Brands Inc. (TSX: MB) is excited to
announce that MagNext was named one of the "Most Wanted" toys of 2008 by Time
to Play, a new multi-faceted media venture dedicated to play and families. Jim
Silver, editor-in-chief at aNb Media, and Chris Byrne, renowned toy and
children's lifestyle expert (aka The Toy Guy (R)) unveiled the winning toys
this morning at a press conference in New York, with MagNext landing a coveted
spot on their list as one of the 'Most Wanted' toys for Holiday '08.
    "Our editorial team reviewed thousands of new toys and children's
products to identify the best sellers for the upcoming holiday season," said
Silver. "MEGA Brands' new magnetic construction system, MagNext, really stood
out among the crowd as an innovative toy with endless building possibilities."
    MagNext addresses safety concerns with no small magnetic parts that can
be swallowed, a first in the industry. The intricately designed pieces have
multiple interlocking points, allowing kids to produce bigger, stronger and
faster builds. Designed in partnership with Intertek, one of the world's
leading independent safety labs, MagNext is the first toy to carry the new
Intertek safety certification seal, which certifies that it has been tested
from design to market.
    "Magnets have always added a dimension of magic to toys," says Chris
Byrne, director of content for TimeToPlayMag.com, aka The Toy Guy(R). "MagNext
delivers that, plus the enriching open-ended play of construction toys all in
a breakthrough design that is satisfying to build with, and provides a
platform for all kinds of imaginative and engaging play."
    "We are honored to have MagNext recognized by Time to Play for its
innovation, play value and safety," said Vic Bertrand, Chief Innovation
Officer of MEGA Brands. "We know that magnetic building toys are excellent for
mind sharpening and imagination building, and are delighted to see that toy
industry experts agree."

    About MEGA Brands

    MEGA Brands is a trusted family of leading global brands in construction
toys, games & puzzles, arts & crafts and stationery. They offer engaging
creative experiences for children and families through innovative,
well-designed, affordable and high-quality products that deliver on our
Trusted Brands promise. Visit http://www.megabrands.com for more information.
    The MEGA logo, A Family of Trusted Brands, Mega Bloks, Rose Art, MagNext
and Board Dudes are trademarks of MEGA Brands Inc. or its affiliates.

    About Time to Play

    Jim Silver, editor-in-chief at aNb Media and Chris Byrne, renowned toy
and children's lifestyle expert (A.K.A. The Toy Guy(R)), have partnered to
introduce Time to Play-. Time to Play is an informative, multi-faceted
resource for parents and caregivers powered by aNb Media, TheToyGuy.com, and a
team of leading, well-known toy, family entertainment, and parenting experts.
The group's first venture is a playful destination website,
www.TimetoPlayMag.com, which will launch October 1 and provide adults with
information, entertainment, and services on what's fun for children and their
families.




For further information:

For further information: Harold Chizick, Director, Corporate
Communications, MEGA Brands, (514) 333-5555, ext. 2338,
hchizick@megabrands.com


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