MEGA Brands Launches a New Spin on Classic Battling Tops



    
    Finally Putting the Power to Command in your Hands, Battle Strikers make
    North American Debut at New York Toy Fair
    

    MONTREAL, Feb. 10 /CNW Telbec/ - MEGA Brands Inc (TSX: MB) is charged
with excitement to introduce the first innovation to battling tops in over 50
years. Battle Strikers will be launched at the highly anticipated 2009 Toy
Fair in New York this month.
    Unlike your parents' and grandparents' battling tops, Battle Strikers
require no ripcords or pull strings. Featuring magnetic technology, Battle
Strikers puts you in control, a first for any battling top. Battle Strikers
are launched into battle with the Turbo Launcher, powering the "Strikers" up
to 7500 RPMs. With the power of magnets, each 'Striker', has the ability to
jump, dodge, and move into battle with the Controller. The sixteen unique,
collectable and customizable Strikers are magnetically enhanced, and
calibrated to different degrees of endurance with offensive or defensive
precision.
    "Battle Strikers draws on classic boy play patterns--collecting,
creating, competing--and a proven play patterns--battling tops--to create a
dynamic new brand for today's kids," says Chris Byrne (A.K.A. The Toy Guy
(R)). "The toys encourage each individual player to hone their talent,
ingenuity and skill to create unique competitive challenges that will foster
social interaction and just plain fun."
    First unveiled at Hong Kong and UK Toy Fairs in January with great
excitement, Battle Strikers are causing an industry-wide buzz. While battling
tops have existed for over 2000 years, this classic toy has seen little to no
innovation in recent decades - until now.
    "With Battle Strikers, we have taken a classic play pattern and
completely revitalized it," states Vic Bertrand, Chief Innovation Officer of
MEGA Brands. "We have integrated one of our core technologies to transform a
'launch and watch' toy into a 'launch, control and battle' experience"
    See Battle Strikers in action at
http://www.youtube.com/watch?v=tBf9lib0NC8.

    About MEGA Brands

    MEGA Brands is a trusted family of leading global brands in construction
toys, games & puzzles, arts & crafts and stationery. They offer engaging
creative experiences for children and families through innovative,
well-designed, affordable and high-quality products that deliver on our
Trusted Brands promise. Visit http://www.megabrands.com for more information.
The MEGA logo, A Family of Trusted Brands, Mega Bloks, Rose Art, MagNext and
Board Dudes are trademarks of MEGA Brands Inc. or its affiliates.




For further information:

For further information: Harold Chizick, Vice-President, Media and
Corporate Communications, MEGA Brands, (514) 333-5555, ext. 2338,
hchizick@megabrands.com

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MEGA Brands Inc.

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