MONTREAL, April 23 /CNW Telbec/ - MEGA Brands Inc. (TSE: MB) announced
today the appointment of Kathleen Campisano as Executive Vice-President and
Chief Marketing Officer of the Corporation, effective April 23, 2007. As the
Corporation's senior marketing and brand executive, Campisano will be
responsible for the strategy, development and management of marketing
initiatives for all brands within MEGA(TM) worldwide, including Mega Bloks(R),
Rose Art(R), Magnetix(R) and Board Dudes(R). In this capacity, she will work
closely with the Corporation's global business teams on the development and
implementation of growth strategies.
"We are delighted to have Kathleen join our team. She's a passionate
individual with extensive marketing and brand management experience," stated
Vic Bertrand, COO of MEGA Brands. "Kathleen is the right person to champion
our relationship with consumers and build our global fan base centered around
families who value creativity and child development."
Campisano has been building brands in executive leadership roles for over
two decades with LeapFrog Enterprises, Fisher Price and Century Products
Company. She will be based in Livingston, NJ.
About MEGA Brands
MEGA Brands is a trusted family of leading global brands in construction
toys, games & puzzles, arts & crafts and stationery. We offer engaging
creative experiences for children and families through innovative,
well-designed, affordable and high-quality products that deliver on our
Creativity to the Rescue promise. For more information, please visit
The MEGA logo, Creativity to the Rescue, Mega Bloks, Rose Art, Magnetix
and Board Dudes are trademarks of MEGA Brands Inc. or its affiliates.
For further information:
For further information: FINANCIAL ANALYSTS AND BUSINESS MEDIA: Alex
Radmanovich, (514) 333-3339 ext.403; TRADE MEDIA: Carine Sroujian, (514)
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