MEGA Brands Announces Voluntary Recall



    MONTREAL, March 17 /CNW Telbec/ - MEGA Brands Inc. (TSX: MB), in
cooperation with the U.S. Consumer Safety Product Commission (CPSC), announced
today that it will be conducting a voluntary global recall of MagnaMan Action
Figures and Magtastik and Magnetix Jr. Pre-School Magnetic Toys due to the
aspiration and intestinal hazards posed by ingested magnets. Magnets in small
flexible parts of the toys can detach. Magnets found by young children can be
swallowed or aspirated. If more than one magnet is swallowed, the magnets can
attract each other and cause intestinal perforations or blockages, which can
be fatal.
    MEGA Brands and CPSC are aware of 44 reports in the United States of
magnets coming loose, including one report of a 3 year-old boy receiving
medical treatment to remove a magnet from his nose and one report of an
18-month old found with a single magnet in his mouth, which was not swallowed.
    In this voluntary recall and replacement program being conducted in
cooperation with the CPSC, consumers are being instructed to stop using the
recalled toys and return them to MEGA Brands for a free replacement toy.
    The design of the product lines affected by these recalls predates the
redesign of the Magnetix building system by MEGA Brands in 2006. MagnaMan and
Magnetix Jr. sets are no longer in production.
    The recalled products represent sales of approximately $7 million in
2007. Costs related to these recalls will be reflected in the company's fourth
quarter 2007 financial results.

    About MEGA Brands

    MEGA Brands is a trusted family of leading global brands in construction
toys, games & puzzles, arts & crafts and stationery. We offer engaging
creative experiences for children and families through innovative,
well-designed, affordable and high-quality products that deliver on our
Creativity to the Rescue promise. For more information, please visit
http://www.megabrands.com. The MEGA logo, Creativity to the Rescue, Mega
Bloks, Rose Art, MagNext and Board Dudes are trademarks of MEGA Brands Inc. or
its affiliates.




For further information:

For further information: Investor Relations Media: Eric Phaneuf, VP,
Corporate Development, MEGA Brands, (514) 333-5555, ext. 2538,
ephaneuf@megabrands.com; Harold Chizick, Director Corporate Communications,
MEGA Brands, (514) 333-5555, ext. 2338, hchizick@megabrands.com


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