MEGA Brands and W!LDBRAIN enter into global multi-year licensing partnership to develop construction sets based on the popular preschool television series YO GABBA GABBA!



    BEVERLY HILLS, CA, and MONTREAL, QC, Oct. 22 /CNW Telbec/ - MEGA Brands
Inc. (TSX: MB) is excited to announce today that it has entered into a
multi-year international licensing partnership with W!LDBRAIN, the
award-winning entertainment company that develops and produces television
programming, motion pictures, commercial content and licensed merchandise, to
develop construction sets based on the hit preschool television series YO
GABBA GABBA! YO GABBA GABBA!, produced by The Magic Store and W!LDBRAIN, airs
weekdays at 11:30 a.m. ET/PT on Nickelodeon. YO GABBA GABBA! also airs in
several major international territories, including Australia, Canada, Israel,
Latin America, New Zealand, South Africa and the U.K.
    Under the multi-year agreement, MEGA Brands obtains the rights to develop
an assortment of construction sets, including buildable playsets based on the
characters and storylines of the highly successful series. The new licensed
product offerings will launch worldwide in fall of 2009.
    "W!LDBRAIN's and MEGA Brands' mutual commitment of delivering children's
programming and products that foster imagination, creativity and development,
and the strong addition to our diverse portfolio of products makes this a
perfect fit," said Vic Bertrand, Chief Innovation Officer of MEGA Brands. "We
are excited to bring YO GABBA GABBA's beloved characters to life for children
around the world through the power of building blocks."
    "We are thrilled that MEGA Brands, the leader in the construction
category, is bringing the YO GABBA GABBA! universe to life through
construction toys that will encourage parents and children to create
together," said Michael Polis, Chief Marketing Officer, W!LDBRAIN.
    Recently named one of the "Top 10 TV Shows" of 2007 by TIME magazine, YO
GABBA GABBA! premiered on Nickelodeon in the U.S. on August 20, 2007. The show
is produced by The Magic Store and W!LDBRAIN. Christian Jacobs and Scott
Schultz are the series co-creators. The magazine-format series infuses
retro-style and beat-driven music to teach simple life lessons through a
vibrant world of puppet characters who play and dance as soon as they hear the
magic words, "YO GABBA GABBA!" The series stars DJ Lance Rock (Lance
Robertson) and a cast of colorful characters, including: Brobee, the little
green one, Foofa, the pink flower bubble, Muno, the red Cyclops, Toodee, the
blue catdragon and Plex, the yellow robot. YO GABBA GABBA! features over 100
original songs, unique animations, an impressive lineup of musical talent and
celebrity guest stars including Laila Ali, Tony Hawk, Nikki Flores, Sean
Kingston, Elijah Wood, Biz Markie, Mark Mothersbaugh, Mya, Rahzel, The Shins,
Sugarland and others. YO GABBA GABBA! also features an eclectic mix of unique
music genres, including, Pop, 80s, Electronic, New Wave, British Invasion, Hip
Hop and more. YO GABBA GABBA! is recommended as a trusted program for
preschoolers by The Smart Television Alliance, a non-profit organization
comprised of leading non-profit children's media organizations including
Common Sense Media, Parents' Choice Foundation, Parents Television Council and
Coalition for Quality children's Media: KIDS FIRST!.

    About MEGA Brands

    MEGA Brands is a trusted family of leading global brands in construction
toys, games & puzzles, arts & crafts and stationery. They offer engaging
creative experiences for children and families through innovative,
well-designed, affordable and high-quality products that deliver on our
Trusted Brands promise. Visit http://www.megabrands.com for more information.
    The MEGA logo, A Family of Trusted Brands, Mega Bloks, Rose Art, MagNext
and Board Dudes are trademarks of MEGA Brands Inc. or its affiliates.

    About W!LDBRAIN

    Founded in 1994, W!LDBRAIN is an award-winning entertainment company that
develops and produces unique and compelling content across the media spectrum.
Powered by its distinctive pool of talented animators and directors renowned
for blending traditional animation methods with state-of-the-art computer
graphics, the studio and its creative team have consistently won top industry
awards. In film, W!LDBRAIN has garnered numerous awards, including an Annie
for its computer graphics short film Hubert's Brain. In television, the studio
has produced an exceptional slate of original work, including the hit series
YO GABBAGABBA!, airing weekly on Nickelodeon's award-winning programming block
for pre-schoolers and Higglytown Heroes, the top-rated and critically
acclaimed animated series airing daily on the Disney Channel. As one of the
nation's foremost producers of animated commercials, W!LDBRAIN has won Clios,
Addys, BDA Awards and Annies for their commercial work, reinvigorating classic
brands for leading companies including The Coca-Cola Company, Honda, Kraft and
Nike. W!LDBRAIN also creates and distributes collectible merchandise through
its subsidiary Kidrobot, planet Earth's premier creator and retailer of
limited edition toys, clothing, mini-figures, artwork and books.




For further information:

For further information: Harold Chizick, Director, Corporate
Communications, MEGA Brands, (514) 333-5555, ext. 2338,
hchizick@megabrands.com


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