MEGA Brands and Mattel continue to expand construction lines
MONTREAL/NEW YORK, Feb. 10, 2013 /CNW Telbec/ - MEGA Brands launches its
brand-new Mega Bloks Hot Wheels™ collection today at the 2013 American
International Toy Fair. Toy insiders will get a full preview of the
highly-anticipated construction line hitting stores this summer.
Following their successful launch of the Mega Bloks Barbie line in
Holiday 2012, MEGA Brands and Mattel continue to expand the
construction category with a full range of building sets based on the
iconic and best-selling Hot Wheels® brand. Mega Bloks Hot Wheels brings together the speed, action and
performance of this world famous boys brand with easy building fun,
cool action features and the world's first collectible Hot Wheels
"2012 was an exciting year for Mega Bloks as we materialized our
partnership with Mattel and launched the Mega Bloks Barbie line", said
Vic Bertrand, Chief Innovation Officer at MEGA Brands. "As we continue
to join our expertise, we are now proud to introduce the brand new Mega
Bloks Hot Wheels collection for Fall 2013, where Mega Bloks brings the
world's most famous car brand to building toys."
The Mega Bloks Hot Wheels collection allows boys and collectors to build
and customize awesome vehicles such as the ripcord-powered Build and
Race assortment, the motorized 3-in-1 Super BlitzenTM Monster Truck with custom parts for three vehicle transformations, or
the Urban AgentTM Escape Rig with missile launchers and vehicle stunt ramp. Every set,
including the Hot Wheels Test Facility™ playset, includes exclusive
Team Hot Wheels™ collectible micro-action-figures.
Unveiling its biggest ever product launch at this year's Toy Fair, MEGA
Brands (booth # 751) will also showcase its 2013 additions to the Mega
Bloks Barbie range with all-new themes and features such as lights and
sounds, tons of accessories, and more Barbie™ Friends including Ken™!
Toy Fair attendees will be treated to a preview of all the new sets for
Fall '13 including the Mega Bloks Barbie™ Glam Scooter, Dolphin
Adventure, Glam Salon, Horse Stable and Super Star Stage, which
features fun songs and a light-up stage that responds to the beat of
The Mega Bloks Thomas & Friends® preschool construction line is also
expanded and refreshed for the 2013 Fall and Holiday seasons with more
buildable sets and new sturdy PVC-free bags for easy clean-up and
practical storage. In Fall 2013, little engineers can build out all of
the action on the tracks inspired by the upcoming direct-to-DVD movie, King of the Railway with the "Thomas Visits the Castle" set. .
For more information on Mega Bloks products, please visit MEGA Brands at
the American International Toy Fair, booth # 751 or http://www.megabloks.com.
BARBIE and associated trademarks and trade dress are owned by, and used
under license from, Mattel, Inc. ©2013 Mattel, Inc. All Rights
About Mega Brands:
MEGA Brands Inc. (TSX: MB) is a trusted family of leading global brands
in construction toys, games & puzzles, arts & crafts and stationery.
They offer engaging creative experiences for children, families and
collectors through innovative, well-designed, affordable and
high-quality products. For more information, visit http://www.megabloks.com/
Mattel, Inc. (NASDAQ: MAT) (www.mattel.com) is the worldwide leader in the design, manufacture and marketing of
toys and family products. The Mattel family is comprised of such
best-selling brands as Barbie®, the most popular fashion doll ever
introduced, Hot Wheels®, Matchbox®, American Girl®, Radica® and Tyco
R/C®, as well as Fisher-Price® brands, including Thomas & Friends®,
Little People®, Power Wheels® and a wide array of
entertainment-inspired toy lines. In 2012, Mattel was named as one of
FORTUNE Magazine's "100 Best Companies to Work For" for the fifth year
in a row. Mattel also is ranked among Corporate Responsibility
Magazine's "100 Best Corporate Citizens." With worldwide headquarters
in El Segundo, Calif., Mattel employs approximately 28,000 people in 43
countries and territories and sells products in more than 150 nations.
At Mattel, we are "Creating the Future of Play." Follow Mattel on
Image with caption: "Mega Bloks Hot Wheels 2013 (Super Blitzen Monster Truck) (CNW Group/MEGA BRANDS INC.)". Image available at: http://photos.newswire.ca/images/download/20130210_C4445_PHOTO_EN_23495.jpg
SOURCE: MEGA BRANDS INC.
For further information:
Communications Specialist - MEGA Brands
Tel: (514) 333-5555 ext. 2507