MediaScrape(TM), the Internet Broadcast News Company, Inc. recognized for innovation through additional significant Research & Development (R&D) capital awards



    MONTREAL, Sept. 4 /CNW Telbec/ - MediaScrape(TM), the Internet Broadcast
News Company, Inc., announced today that it has been awarded further
significant government research and development capital awards for its
invention of its patent-pending "NewsApp" technology, which it will begin
rolling out to its syndication partners' online video news platforms.
    
    The "NewsApp" technology empowers its media syndication partner's
traditional and mobile web pages with:

    - Targeted news videos
    - Location based data through Google Map integration
    - Near real-time translations of local stories in 7 different languages
    - Advanced Video search capabilities
    - Multiple advertising schemes including Google AdSense for Video,
      Double Click/Dart and proprietary advertising engines
    - CPM and Click through monetization support
    - Exclusive "Live Feed" content
    
    The MediaScrape(TM) "NewApp" can be formatted to fit any size requirement
from thumbnail to standard size (300x250) to customized configuration and can
"ingest" resident content to be played, searched, and related contextually
alongside MediaScrape(TM) syndication content. The "NewsApp" can "ingest" or
replace any resident video player.

    Tyler N. Cavell, MediaScrape's founder and CEO stated:

    "Newspaper brands are amongst the strongest in the world. Yet newspaper
readership is dropping precipitously. With our "NewsApp", the companion web
sites of newspapers can and will make up for any loss in offline readership.
Our shared vision is that every photo that accompanies a news story online
will also be a video with the on-demand and interactive tools that we have
developed that drive audiences and therefore advertising opportunities."

    About MediaScrape(TM) Inc.:

    Described as the "CNN of the Internet", MediaScrape(TM) is an online
broadcast news network that uses proprietary technology to repackage video
news aggregated from 28 global news agencies and broadcasters, including the
BBC, CBC, Asian News International and other leading broadcasters in Europe,
Asia, and Africa. Video news from around the world is then translated into
seven languages and distributed through the MediaScrape(TM) web site and
through international syndication partner web sites, including Google,
YouTube, Quebecor's Canoe, and others.
    MediaScrape(TM), the Internet Broadcast News Company, Inc., currently
broadcasts breaking news videos, 24/7, from its editorial bureaus in over
50 countries.




For further information:

For further information: Martha Twidale, (514) 313-NEWS (6397) x. 106,
martha@mediascrape.com

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