Media invitation/advisory: Shop to stop breast cancer



    Get a head start on Christmas shopping tonight at Bayview Village

    TORONTO, Nov. 18 /CNW/ -

    
    WHO:      Bayview Village and North York General Hospital BMO Financial
              Group Breast Diagnostic Centre host 1,800 shoppers after hours

    WHEN:     Sunday, November 18, 2007
              VIP/Media reception: 5:45 p.m. at the LCBO Store.
              Shopping event/silent auction begins at 6:30 p.m.

    WHERE:    Bayview Village Shopping Centre
              2901 Bayview Avenue Toronto, Ontario M2K 1E6
              (Enter using main entrance at the south side near CIBC)

    WHAT:     Heart of Fashion is a one-of-a-kind shopping fundraiser
              offering guests exclusive "night-only" discounts from Bayview
              Village retailers, a silent auction featuring 150 gift items
              including one-of-a-kind pieces from famed Canadian designers:
              Simon Chang, Comrags, Greta Constantine, Jamil Juma, Saniya
              Khan, Linda Lundstrom, Lucian Matis, Andrew Majtenyi and
              Joeffer Caoc.

    DETAILS:  Now in its seventh year, the annual Heart of Fashion event has
              raised more than $816,000.00 for cancer care at North York
              General Hospital. In addition to the in-store discounts
              throughout the mall and auction, more than 1800 guests will be
              treated to fine wines, cocktails, gourmet food, beauty bar and
              a raffle for a 2008 Cadillac. Tickets are available at the main
              entrance and are priced at $60.00 per person with this year's
              proceeds going towards the purchase of a MRI with Breast
              Imaging Capability and a Capillary DNA Sequencer for Genetics,
              an automated laboratory system that helps with the detection of
              cancer.
    





For further information:

For further information: MEDIA CONTACT: Nina Budman, Gabrielle Totesau,
Budman and Associates, (416) 515-7667, mail@budmanpr.com

Organization Profile

North York General Hospital

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BAYVIEW VILLAGE SHOPPING CENTRE

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