Media Invitation - Montrealers Cool Off in a Pool Full of...Gum



    MONTREAL, Aug. 19 /CNW Telbec/ - With the humidity on the rise and summer
coming to a close, what better way to spend a lunch hour than on a rooftop
terrace in downtown Montreal, swimming in a cold, refreshing pool of...gum.
That's what Melanie Normandin, winner of a national Mentos Gum contest, wants
to provide Montrealers this Thursday, August 20.
    At 12 p.m. the pool on the roof of Hôtel de la Montagne will be filled
5,000 packs of Mentos Gum, and the public is invited to let loose and cool off
in this popular downtown meeting spot with the comedic trio Chick'n Swell.
Media are invited to attend this event and capture images of people having fun
in this unique summer activity.
    Normandin submitted her idea for the pool of gum to the
MakeYourWorldGoRounder.ca (or www.pourquevotremondetourneplusrond.ca in
French) website as part of a national Mentos Gum campaign that challenged
Canadians to submit light-hearted and fun ideas on how to make their world go
"rounder". Normandin's entry was selected from the 6,000 others submitted and
was chosen to be the winner by Mentos Gum. Not only will her idea be brought
to life but she will also receive a cash prize of $5,000.

    
    Who:      Contest winner Melanie Normandin and the comedy group
              Chick'n Swell

    What:     Photo-op of the free public event, including:
              - People enjoying themselves in the pool filled with 5,000
                pocket bottles of Mentos Gum
              - Music and entertainment
              - Interview opportunities with Melanie Normandin and the
                Chick'n Swell

    When:     Thursday, August 20
              - 12 p.m.: Official cheque presentation to Melanie Normandin
              - 12:15 p.m.: The Chick'n Swell and Melanie open the pool
              - The event will run live until 2:00 p.m.

    Where:    Terrasse MAGNETIC
              Hôtel de la Montagne
              1430, rue de la Montagne, 20th floor
              Montreal
    




For further information:

For further information: Alison Neill, Optimum Public Relations, (514)
776-5529, alison.neill@cossette.com

Organization Profile

MENTOS

More on this organization


Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890