Media Invitation - Montreal International Media Conference 2008 (IMM 2008) - The new forum place for marketing communications professionals



    MONTREAL, Sept. 10 /CNW Telbec/ - Members of the media are invited to
attend the Montreal International Media Conference taking place on September
25th and 26th at the Centre des sciences de Montréal.
    The conference is an initiative of CBC/Radio-Canada in collaboration with
the Association of television and radio sales houses (EGTA), JDA Software and
the Association marketing de Montréal - Publicité Club de Montréal (AMM-PCM).
The event is seeking to unite marketing and communication professionals from
different countries in Montreal on an annual basis. It is also seeking to
showcase new multi-platform trends happening around the world, encourage mixed
media exchanges and create links between Europe and the Americas.
    The First Edition of the conference is taking place in Montreal and will
unite representatives from 20 countries from across Europe and the Americas

    
    When:     Thursday September 25th 2008 between 1:00 p.m. and 6:00 p.m.
              Friday September 26th 2008 between 8:00 a.m. and 1:00 p.m.

    Where:    Centre des Sciences de Montréal -
              Quai King Edward, 333,
              De la Commune St. West,
              Montréal, Québec

    Participants
    Richard Portelance: General Manager, TV sales and marketing
     - Radio Canada
    Sylvain Lafrance: Vice President French Services - Radio-Canada
    Jacques Deregnaucourt: Assistant CEO - TF1 Publicité France
    Dave Scapillati: General Manager Media Sales and Marketing - CBC
    Sunni Boot: President-CEO - Zenith Optimedia Canada
    Dale Hooper: Chief Marketing Officer - Pepsi-QTG Canada
    Alain Cloutier: Co-president - ZAD communications
    François Lacoursière: Senior Partner - Sid Lee
    Andréa Malgara: CEO - SevenOne Media, Germany
    Graham Young: Vice-president, Revenue Management
     - JDA International, Ltd. And Stan Ward: Director of media
     - JDA Software Group, Inc.
    Vlad Stesin: Vice-president - Strategy Bloom Digital Platforms
    Michael Brossard: Senior Vice-president, Marketing - Rona
    Heikki Rotko: Executive Vice-president - MTV Oy, Finland
    Charlie Crowe: CEO - C Squared Holdings Ltd.


    Simultaneous interpretation will be available throughout the event.
    Program
    See attached files


    SPEAKER PROFILES
    SEPTEMBER 25-26, 2008

    Richard Portelance
    General Manager TV Sales & Marketing
     - Radio-Canada President AMM-PCM
    Richard will act as facilitator and moderator.

    Sylvain Lafrance
    Executive Vice-President - Radio-Canada
    UNDERSTANDING RADIO CANADA'S INTEGRATION STRATEGY
    Sylvain, who is responsable for this strategy will explain how all the
    services related to television, radio, internet, news, sports,
    communication etc. were integrated in 2006, the related issues and the
    resulting benefits for the company.

    Jacques Deregnaucourt
    Head of Marketing Department and Development
     - TF1 Publicité France
    TV AND WEB: COMPLEMENTARY MEDIA
    Jacques Deregnaucourt will share the results of several studies conducted
    in France by TF1 Publicité in 2006-07, with an eye to better
    understanding the practices, perceptions and advertising effectiveness of
    these two media, seen alternately as partners and competitors. He'll also
    tell us what makes for a truly effective TV and Web campaign, as well as
    how these two media stack up in the various measures of effectiveness,
    with reference to a case study.

    Dave Scapillati
    General manager Media Sales and Marketing - CBC
    HOW SALES TEAMS RESTRUCTURE TO MEET ADVERTISER'S EVOLVING DEMANDS
    Dave oversees all Sales and marketing efforts across all english service
    platforms. He will share his views as to how to successfully restructure
    a traditional sales team to meet the objectives of strategic advertisers
    in a changing media landscape

    Sunni Boot
    President & CEO - Zenith Optimedia Canada
    THE MEDIA AGENCY POINT OF VIEW: ARE THINGS ANY DIFFERENT IN CANADA?
    Sunni will share her point of view as to how a media agency should evolve
    in order to adapt to the new visibility issue, how if affects the
    relationship with customers, especially at a time when viewers' attention
    is declining (zapping).

    Dale Hooper
    Chief Marketing Officer - Pepsi-QTG Canada
    BUILDING A LEADING-EDGE INTEGRATED COMMUNICATION STRATEGY UNDER COST
    PRESSURE
    Dale oversees all brand & marketing responsibilities for the Pepsi,
    Gatorade, Tropicana and Quaker Oats brands in Canada ($2.5 billion in
    sales) and will explain how a major consumer brand can build a leading-
    edge integrated communication strategy in the face of cost pressure from
    his retail customers strategy.

    Alain Cloutier
    Co-President - ZAD Communications
    PRODUCT PLACEMENT AND ITS ROLE IN AN ADVERTISER'S COMMUNICATION STRATEGY
    Alain previously worked for a communication agency. He became a
    specialist of product placement in cinema and television and proposes to
    highlight for us key factors of success and show some very successfull
    product placement initiatives.

    François Lacoursière
    Senior Partner - Sid Lee
    DISCOVERING THE FULL IMPACT OF A TRULY CREATIVE 360 DEGREES APPROACH
    Sid Lee is a "360 degree agency" specialised in communications
    marketing and with an excellent reputation in the Canadian market with
    high profile mandates coming from all over the world. Its clients' list
    includes the Cirque du Soleil, adidas, MGM Grand and Red Bull.
    François will explain how the agency supports its clients with all the
    creativity that is necessary throughout the advertising and promotion
    processes, including product and space design and sales optimisation
    phases a 360service scope they call "commercial creativity."

    Andréa Malgara
    Managing Director, SevenOne Media, Germany
    CONSIDERATIONS ABOUT TELEVISION AND DIGITISATION : A DIGITAL CHALLENGE
    OR A DIGITAL OPPORTUNITY?
    Dr Malgara, was involved in the "launching" of some of the most
    successful new forms of advertising in Europe. Most well known
    professionals within both the German and Italian markets, he's now
    Managing Director, responsible for audience and media research,
    advertising grid, special ads and integrated communication projects for
    SevenOne media.

    Graham Young                 Stan Ward
    Vice-president, Revenue management - JDA International, Ltd.
    Practice Director, Media - JDA Software Group, Inc.
    MEDIA REVENUE MANAGEMENT IN THE NORTH AMERICAN TELEVISION NETWORK
    MARKETPLACE
    This revenue management company whose primary customers are a major US
    network and A & E Television Networks in the USA will present their most
    impressive tool which should give all participants a chance to compare
    with the solutions available in Europe.

    Charlie Crowe
    Chief Executive, C Squared Holdings Ltd.
    To come.

    Vlad Stesin
    Vice-President - Strategy Bloom Digital Platforms
    BIG BRANDS IN LITTLE PLACES: INNOVATING IN A FRAGMENTED DIGITAL MEDIA
    LANDSCAPE
    The media landscape has undergone a fundamental shift as people create,
    share and consume media in new ways. Vlad covers some of the solutions
    the media industry has devised in response to these challenges. He
    examines emerging models such as audiences being traded via ad exchanges,
    and media and advertisers working more closely together to bring context
    to the content and applications produced by advertisers.

    Michael Brossard
    Senior Vice-President Marketing - Rona
    "RONA": THE SUCCESS STORY OF A CANADIAN ADVERTISER IN A COMPETITIVE,
    WITHOUT BORDERS, RETAIL ENVIRONMENT
    Michael Brossard will demonstrate how RONA, the number one home
    improvement retail chain in Canada, positioned itself through an
    efficient advertising campaign with television at its heart using two
    different marketing strategies.

    Heikki Rotko
    Executive Vice President, MTV Oy Finland
    THE CONSUMERS' POCKET : A 

SOURCE OF REVENUE FOR SALES HOUSES IN A AN INCREASINGLY DIGITAL AND MOBILE AUDIOVISUAL MARKET? Heikki Rotko will present and analyze the future of advertising in an audiovisual landscape that's becoming more and more mobile and digital, and in which the consumer is increasingly encouraged to invest financially. What's next for advertising, and what role will it play in our lives?

For further information:

For further information: Isabelle Julien, Excydium Communications, (450)
674-1874, Cell : (514) 971-0017, ijulien@excydium.com

Organization Profile

MONTREAL INTERNATIONAL MEDIA CONFERENCE 2008 (IMM 2008)

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