MONTREAL, Sept. 10 /CNW Telbec/ - Members of the media are invited to
attend the Montreal International Media Conference taking place on September
25th and 26th at the Centre des sciences de Montréal.
The conference is an initiative of CBC/Radio-Canada in collaboration with
the Association of television and radio sales houses (EGTA), JDA Software and
the Association marketing de Montréal - Publicité Club de Montréal (AMM-PCM).
The event is seeking to unite marketing and communication professionals from
different countries in Montreal on an annual basis. It is also seeking to
showcase new multi-platform trends happening around the world, encourage mixed
media exchanges and create links between Europe and the Americas.
The First Edition of the conference is taking place in Montreal and will
unite representatives from 20 countries from across Europe and the Americas
When: Thursday September 25th 2008 between 1:00 p.m. and 6:00 p.m.
Friday September 26th 2008 between 8:00 a.m. and 1:00 p.m.
Where: Centre des Sciences de Montréal -
Quai King Edward, 333,
De la Commune St. West,
Richard Portelance: General Manager, TV sales and marketing
- Radio Canada
Sylvain Lafrance: Vice President French Services - Radio-Canada
Jacques Deregnaucourt: Assistant CEO - TF1 Publicité France
Dave Scapillati: General Manager Media Sales and Marketing - CBC
Sunni Boot: President-CEO - Zenith Optimedia Canada
Dale Hooper: Chief Marketing Officer - Pepsi-QTG Canada
Alain Cloutier: Co-president - ZAD communications
François Lacoursière: Senior Partner - Sid Lee
Andréa Malgara: CEO - SevenOne Media, Germany
Graham Young: Vice-president, Revenue Management
- JDA International, Ltd. And Stan Ward: Director of media
- JDA Software Group, Inc.
Vlad Stesin: Vice-president - Strategy Bloom Digital Platforms
Michael Brossard: Senior Vice-president, Marketing - Rona
Heikki Rotko: Executive Vice-president - MTV Oy, Finland
Charlie Crowe: CEO - C Squared Holdings Ltd.
Simultaneous interpretation will be available throughout the event.
See attached files
SEPTEMBER 25-26, 2008
General Manager TV Sales & Marketing
- Radio-Canada President AMM-PCM
Richard will act as facilitator and moderator.
Executive Vice-President - Radio-Canada
UNDERSTANDING RADIO CANADA'S INTEGRATION STRATEGY
Sylvain, who is responsable for this strategy will explain how all the
services related to television, radio, internet, news, sports,
communication etc. were integrated in 2006, the related issues and the
resulting benefits for the company.
Head of Marketing Department and Development
- TF1 Publicité France
TV AND WEB: COMPLEMENTARY MEDIA
Jacques Deregnaucourt will share the results of several studies conducted
in France by TF1 Publicité in 2006-07, with an eye to better
understanding the practices, perceptions and advertising effectiveness of
these two media, seen alternately as partners and competitors. He'll also
tell us what makes for a truly effective TV and Web campaign, as well as
how these two media stack up in the various measures of effectiveness,
with reference to a case study.
General manager Media Sales and Marketing - CBC
HOW SALES TEAMS RESTRUCTURE TO MEET ADVERTISER'S EVOLVING DEMANDS
Dave oversees all Sales and marketing efforts across all english service
platforms. He will share his views as to how to successfully restructure
a traditional sales team to meet the objectives of strategic advertisers
in a changing media landscape
President & CEO - Zenith Optimedia Canada
THE MEDIA AGENCY POINT OF VIEW: ARE THINGS ANY DIFFERENT IN CANADA?
Sunni will share her point of view as to how a media agency should evolve
in order to adapt to the new visibility issue, how if affects the
relationship with customers, especially at a time when viewers' attention
is declining (zapping).
Chief Marketing Officer - Pepsi-QTG Canada
BUILDING A LEADING-EDGE INTEGRATED COMMUNICATION STRATEGY UNDER COST
Dale oversees all brand & marketing responsibilities for the Pepsi,
Gatorade, Tropicana and Quaker Oats brands in Canada ($2.5 billion in
sales) and will explain how a major consumer brand can build a leading-
edge integrated communication strategy in the face of cost pressure from
his retail customers strategy.
Co-President - ZAD Communications
PRODUCT PLACEMENT AND ITS ROLE IN AN ADVERTISER'S COMMUNICATION STRATEGY
Alain previously worked for a communication agency. He became a
specialist of product placement in cinema and television and proposes to
highlight for us key factors of success and show some very successfull
product placement initiatives.
Senior Partner - Sid Lee
DISCOVERING THE FULL IMPACT OF A TRULY CREATIVE 360 DEGREES APPROACH
Sid Lee is a "360 degree agency" specialised in communications
marketing and with an excellent reputation in the Canadian market with
high profile mandates coming from all over the world. Its clients' list
includes the Cirque du Soleil, adidas, MGM Grand and Red Bull.
François will explain how the agency supports its clients with all the
creativity that is necessary throughout the advertising and promotion
processes, including product and space design and sales optimisation
phases a 360service scope they call "commercial creativity."
Managing Director, SevenOne Media, Germany
CONSIDERATIONS ABOUT TELEVISION AND DIGITISATION : A DIGITAL CHALLENGE
OR A DIGITAL OPPORTUNITY?
Dr Malgara, was involved in the "launching" of some of the most
successful new forms of advertising in Europe. Most well known
professionals within both the German and Italian markets, he's now
Managing Director, responsible for audience and media research,
advertising grid, special ads and integrated communication projects for
Graham Young Stan Ward
Vice-president, Revenue management - JDA International, Ltd.
Practice Director, Media - JDA Software Group, Inc.
MEDIA REVENUE MANAGEMENT IN THE NORTH AMERICAN TELEVISION NETWORK
This revenue management company whose primary customers are a major US
network and A & E Television Networks in the USA will present their most
impressive tool which should give all participants a chance to compare
with the solutions available in Europe.
Chief Executive, C Squared Holdings Ltd.
Vice-President - Strategy Bloom Digital Platforms
BIG BRANDS IN LITTLE PLACES: INNOVATING IN A FRAGMENTED DIGITAL MEDIA
The media landscape has undergone a fundamental shift as people create,
share and consume media in new ways. Vlad covers some of the solutions
the media industry has devised in response to these challenges. He
examines emerging models such as audiences being traded via ad exchanges,
and media and advertisers working more closely together to bring context
to the content and applications produced by advertisers.
Senior Vice-President Marketing - Rona
"RONA": THE SUCCESS STORY OF A CANADIAN ADVERTISER IN A COMPETITIVE,
WITHOUT BORDERS, RETAIL ENVIRONMENT
Michael Brossard will demonstrate how RONA, the number one home
improvement retail chain in Canada, positioned itself through an
efficient advertising campaign with television at its heart using two
different marketing strategies.
Executive Vice President, MTV Oy Finland
THE CONSUMERS' POCKET : A
SOURCE OF REVENUE FOR SALES HOUSES IN A AN
INCREASINGLY DIGITAL AND MOBILE AUDIOVISUAL MARKET?
Heikki Rotko will present and analyze the future of advertising in an
audiovisual landscape that's becoming more and more mobile and digital,
and in which the consumer is increasingly encouraged to invest
financially. What's next for advertising, and what role will it play in
For further information:
For further information: Isabelle Julien, Excydium Communications, (450)
674-1874, Cell : (514) 971-0017, firstname.lastname@example.org