Media Invitation - Blue Jays host national "PLAY" Campaign for local children living with juvenile diabetes



    TORONTO, Aug. 6 /CNW/ - The TORONTO BLUE JAYS host the first
International stop for the PLAY Campaign in benefit of the Juvenile Diabetes
Research Foundation (JDRF) on Thursday, August 7 at Rogers Centre from
10:00 a.m. until 12:30 p.m.
    Promoting a Lifetime of Activity for Youth (PLAY) is a public awareness
campaign of the Professional Baseball Athletic Trainers Society (PBATS) in
conjunction with the Taylor Hooton Foundation and Major League Baseball
Charities.
    Blue Jays Head Athletic Trainer GEORGE POULIS will be joined by shortstop
JOHN McDONALD and STEVE SMITH, VP of the Taylor Hooton Foundation for a
morning of agility and training as well as discussion on the dangers of
anabolic androgenic steroids.
    125 children affiliated with the JDRF, many of whom are living with the
realities of Type 1 (juvenile) Diabetes like Jays pitcher Dustin McGowan, will
have an opportunity to join the Blue Jays trainers, conditioning coaches and
players for this unique event. At the conclusion of the event, each
participant will sign a PLAY Pledge Card promising to remain active, make
healthy decisions and avoid performance enhancing drugs.

    TYPE 1 DIABETES

    Type 1 diabetes (juvenile diabetes) is a non-preventable, autoimmune
disease in which the body's immune system attacks and destroys the
insulin-producing cells of the pancreas. It the most severe type of diabetes,
striking infants, children and young adults. The 200,000 Canadians living with
the disease are insulin-dependent for life with the constant threat of
developing devastating complications such as blindness, end-stage kidney
disease, nerve damage, heart attack, stroke, amputation and even death.
Insulin allows a person with diabetes to stay alive, but it does not cure
diabetes nor does it prevent complications. Greater attention has to be paid
to this disease if a cure is going to be found. Since it was established in
1974, JDRF's mission is to find a cure for Type 1 diabetes and its
complications.

    
    EVENT MEDIA CALL:
    When:      Thursday, August 7, 2008
    Time:      10:00 - 12:30 pm
    What:      2008 PLAY Campaign
               (a program of the Professional Baseball Athletic Trainers)
    Where:     Rogers Centre - Gate 9
    Schedule:  10:00 a.m.          children arrive at Rogers Center
               10:30 a.m.          George Poulis opens event
               10:45 - 12:00 p.m.  children rotate through five stations with
                                   Coaches and Players
               12:00 p.m.          closing remarks and Q&A followed by lunch
    

    Please call the Communication Office at 416-341-1302/03 to confirm your
attendance as credentials will be issued.





For further information:

For further information: Please call the Communication Office at (416)
341-1302/03

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