Media Interview/Photo Opportunity - The Dawn of a New Television Era: Rogers OMNI Launches Alberta's First-ever Ethnic Television Champagne Toast LIVE Simulcast on Citytv's Breakfast Television



    TORONTO, Sept. 12 /CNW/ - Rogers OMNI, a groundbreaker in Canadian
diversity broadcasting, is pleased to announce its latest breakthrough:
over-the-air multilingual/multicultural television in Alberta. LIVE broadcast
on Citytv's Breakfast Television simulcast on OMNI as Calgary and Edmonton
stations make Canadian broadcast history.

    
    IN EDMONTON:
    -------------------------------------------------------------------------
    WHO:   -  The Honourable Lindsay Blackett, Minister of Culture and
              Community Spirit
           -  Jamie Haggarty, Exec VP, Operations, Rogers Media Television;
           -  Leslie A. Sole, CEO, Television, Rogers Media;
           -  Amarjeet Sohi, Councillor, City of Edmonton;
           -  Stanley A. Papulkas, VP Production, OMNI in Alberta;
    -------------------------------------------------------------------------
    WHAT:  Meet & greet OMNI new on-air talent; Champagne Toast to formally
           launch the dawn of a new television era as Xiao Mei Chinese Dance
           Group celebrates with performance; other featured artists include:
           -  Cheremosh Ukrainian performance group;
           -  Jing Qing Drum group from Kildale Elementary;
           -  Philippine Choral Group;
           -  United One Hip Hop Group;
           -  Viraj, Belly Dancer (male - subject of upcoming OMNI
              documentary)
    -------------------------------------------------------------------------
    WHEN:  Monday, September 15th, 2008 -
           Media please arrive no later than 7:30 a.m.
           -------------------------------------------
           Champagne Toast at 7:45 a.m. (PHOTO OPPORTUNITY)
    -------------------------------------------------------------------------
    WHERE: Enterprise Square, 10230 Jasper Avenue, Edmonton
    -------------------------------------------------------------------------

    IN CALGARY:
    -------------------------------------------------------------------------
    WHO:   -  Al Thorgeirson, Regional VP, Television, Rogers Media;
           -  Madeline Ziniak, National VP, Rogers OMNI
    -------------------------------------------------------------------------
    WHAT:  Champagne Toast to formally launch the dawn of a new television
           era; Alberta's first-ever ethnic television provider: Rogers OMNI.
           Celebratory performances by local artists include: Bhangra dancers
           and Guzheng musicians; participation by various multicultural
           community groups.
    -------------------------------------------------------------------------
    WHEN:  Monday, September 15th, 2008 -
           Media please arrive no later than 7:30 a.m.
           -------------------------------------------
           Champagne Toast at 7:45 a.m. (PHOTO OPPORTUNITY)
    -------------------------------------------------------------------------
    WHERE: OMNI/Citytv studios; 535-7 Ave SW, Calgary
    -------------------------------------------------------------------------
    

    Rogers OMNI is part of Rogers Media Inc., a division of Rogers
Communications Inc. (TSX: RCI and NYSE:   RCI) which is a diversified Canadian
communications and media company. Rogers OMNI in Alberta - consisting of CJCO
in Calgary and CJEO in Edmonton - represents a significant expansion in the
variety of languages, number of hours and choice of programming being offered
for ethnocultural communities throughout the province. With more than 75 hours
of ethnic programming each week, including locally produced newscasts each
weekday for the regional Cantonese, Mandarin and South Asian communities, OMNI
in Alberta reflects and serves the increasingly diverse population of Calgary
and Edmonton in no less than 20 languages. In addition to specializing in
Canadian multilingual/multicultural programming, OMNI features popular sitcoms
and dramatic series from the US along with station-wide scheduling of Chinese
Super Cinema and South Asian Bollywood Freetime Movies.





For further information:

For further information: Media Contact - Rogers OMNI: Andrea Gagliardi -
Director, Communications, 1-888-260-0047 ext. 3803 (EDMONTON), Cell: (416)
627-1569, andrea.gagliardi@rci.rogers.com; Sorin Mihailovici - Community
Liaison Officer, Coordinator, Cell: (780) 720-7417,
Sorin.mihailovici@rci.rogers.com


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