Media Experts creates buzz with 24 hour domination for ING DIRECT



    TORONTO, Oct. 8 /CNW Telbec/ - Media Experts kicked off a mass multimedia
awareness campaign for ING DIRECT's new promotional Tax Free Investment
Savings Account.
    One of the critical elements of the exposure map is the single day
domination of Google's networks.
    "When we decided to pre-launch our Tax-Free Investment Savings Account,
we knew we needed to let millions of people know that they didn't have to wait
to start saving tax-free. Media Experts recommended that on our October 6th
launch date we dominate the majority of inventory across Google's networks
using multiple creative executions. This unique approach to online advertising
allows for maximum interaction with our brand over a 24-hour period," says
Mark Nicholson, Head of Online Experience for ING DIRECT.
    "We know from experience that this type of domination makes a huge impact
in the market, and can lead to a spike in new accounts," explained Robert
Jenkyn, VP of Digital Solutions at Media Experts. "Media Experts were actively
involved in pioneering this method in Canada and executing this campaign."
    For more information about the ING DIRECT Tax-Free Investment Savings
Account, visit hugthetaxman.ca.

    ABOUT MEDIA EXPERTS:

    Founded in 1982, and today with offices in Montreal, Toronto and
Vancouver, Media Experts is Canada's largest, independent media strategy and
negotiation company. Providing digital and analogue media solutions to its
customers, Media Experts has 2008 billings approaching $300 Million dollars
orchestrated by a staff of over 100.

    ABOUT ING DIRECT:

    ING DIRECT is Canada's largest direct bank with over 1.6 million Clients
and more than $24 billion in total assets. ING DIRECT is giving the power of
saving to all Canadians by offering high-value, simple products such as high
interest savings accounts with no fees or service charges and low rates on
mortgages. ING DIRECT has been operating in Canada since 1997, and since that
time Clients have earned more than $3 billion in interest. Clients can bank
with ING DIRECT 24 hours a day, 7 days a week, at www.ingdirect.ca or by
calling 1-800 ING DIRECT.




For further information:

For further information: Eryn Billings, Communications, Media Experts,
(416) 597-0707, erynb@mediaexperts.com; Penny Stevens, President, Media
Experts, (416) 597-0707, pennys@mediaexperts.com

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MEDIA EXPERTS

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