Media convergence: Ubisoft(R) acquires Hybride Technologies, creator of visual effects for the films 300 and Sin City



    Fusion between creator of best-selling video game brands and renowned
    special effects studio a groundbreaking event for digital entertainment

    MONTREAL, July 8 /CNW Telbec/ - Today Ubisoft announced the acquisition
of Hybride Technologies, a Montreal-based studio renowned for its expertise in
the creation of visual effects for cinema, television and advertising.
    Created over 15 years ago, Hybride employs 80 team members. The studio's
many projects include such innovative films as 300, Frank Miller's Sin City
and the Spy Kids series.
    Ubisoft will work closely with Hybride to share technology and to develop
tools in order to optimize the creation of both video games and visual effects
and to offer gamers visual experiences that rival those of the cinema. At the
same time, Hybride will continue to work with its film partners while also
bringing its expertise to leverage Ubisoft's intellectual properties for the
movie industry.
    "The future of our industry depends on our ability to create brands that
captivate audiences and to extend those brands to other forms of
entertainment," said Yves Guillemot, chief executive officer at Ubisoft. "The
acquisition of Hybride falls directly into the strategy that has already led
us to open a digital creation studio in Montreal and to acquire the Tom Clancy
brand for video games and ancillary products. The exceptional quality of the
team at Hybride and the expertise of our Ubisoft teams will allow us to create
one of the best 3D animation studios in the entertainment industry."
    "This alliance is a true first for the industry," continued Yannis
Mallat, chief executive officer of Ubisoft Montreal. "Ubisoft and Hybride
share the same vision of entertainment convergence and a common passion for
innovation and creativity."
    "It is the quality and innovation of our artists that made Hybride into
one of the most successful studios in cinema and the most important visual
effects producer on the North American East Coast," stated Pierre Raymond,
founder and chief executive officer at Hybride Technologies. "The sharing of
technological and creative expertise between Ubisoft and Hybride will position
the two companies at the head of the pack in an entertainment industry in
rapid evolution."
    In addition to bringing its technological knowledge and its collaboration
to Ubisoft's brands, Hybride will continue to work with its external partners.
The forecast for this visual effects creation activity for cinema, television
and advertising will initially generate sales of approximately 6 to 7 M euros
and a current operating income of about 10 % of sales.
    A video montage of both Hybride and Ubisoft projects can be seen at
http://uplay.us.ubi.com/

    About Ubisoft
    -------------

    Ubisoft is a leading producer, publisher and distributor of interactive
entertainment products worldwide and has grown considerably through a strong
and diversified line-up of products and partnerships. Ubisoft is present in 
27 countries and has sales in 55 countries around the globe. It is committed
to delivering high-quality, cutting-edge video game titles to consumers. For
the 2007-08 fiscal year Ubisoft generated sales of 928 million euros. To learn
more, please visit www.ubisoftgroup.com.

    300 (C) 2007 Warner Bros. Ent. All Rights Reserved.
    Frank Miller's Sin City (C) 2005 Dimension Films / Troublemaker studios
    The Spy Kids series (C) Dimension Films / Troublemaker studios




For further information:

For further information: Cédric Orvoine, Director, External
Communications & Public Relations, Ubisoft Montréal, (514) 490-2000 ext. 3334,
Cedric.orvoine@ubisoft.com


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