Media Bulletin - New rules for Third Party and Referendum Advertisers



    TORONTO, Sept. 5 /CNW/ - The Chief Electoral Officer is reminding
advertisers and advertising departments that there are new rules for third
party and referendum advertising.
    "The new rules will bring greater transparency to the electoral process,"
said John Hollins, Chief Electoral Officer. "They will ensure that the public
is aware of groups and organizations that are engaging in the political debate
through paid advertising and also who is funding these activities," said
Hollins.
    Third party election advertising is political advertising in any medium
that promotes or opposes a political party or the election of a candidate
during the campaign period of an election. Referendum advertising is
advertising in any medium by a Referendum Campaign Organizer during the
referendum period with the purpose of promoting a particular result in the
referendum.
    If a person or entity engages in third party election or referendum
advertising and spends $500 or more, they must register with the Chief
Electoral Officer, display authorization on all election period advertising
and subsequently file a report that discloses all advertising spending and the
identity of contributors that donated more than $100.
    Third party and referendum advertising is subject to the blackout period
required by law. For the October 10, 2007 election, the blackout period is
October 9th and 10th.
    A list of all registered Third Party Advertisers will be available on the
Elections Ontario web site www.elections.on.ca after September 10. A list of
all registered Referendum Campaign Organizers will also be available after
September 10 on the referendum web site www.yourbigdecision.ca.

    Elections Ontario is the non-partisan agency responsible for
administering provincial elections, by-elections and referenda.

    Disponible en français





For further information:

For further information: Elections Ontario Media Relations: (416)
212-6186, 1-866-252-2152, media@elections.on.ca


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