Media Alert/Photo-Opportunity - Local twins join hundreds of Canadian kids to turn lemons into lemonade for charity



    Toronto's Dara and Joe Birnboim raise money for the Therapeutic Clown
    Program with a hand from Sunkist's "Take a Stand(R)" program

    TORONTO, July 17 /CNW/ -

    
    WHAT:     Dara Birnboim and her twin brother Joe (7) join hundreds of
              kids from across the country this summer by "taking a stand"
              for a cause they care about thanks to support from Sunkist
              Growers.

              Encouraging future philanthropists and entrepreneurs, Sunkist's
              "Take a Stand" program squeezes some fun into summer by giving
              kids the tools to support a charity of their choice by selling
              freshly-squeezed Sunkist lemonade.

              Dara and Joe pledged online at www.sunkist.com/takeastand to
              sell freshly-squeezed lemonade to benefit the Therapeutic Clown
              Program at The Hospital for Sick Children in Toronto, as a way
              to honour Adam Prusznowski who died of leukemia at age 8. While
              Adam was ill, the Therapeutic Clowns at the Hospital for Sick
              Children came and helped to lift his spirits. Adam's legacy
              lives on through Adam's Dream Fund which enables 10,000
              therapeutic clown visits to seriously ill and injured patients
              each year. With their lemonade stand, Dara and Joe will be able
              to make a difference one glass at a time.

    WHO:      Dara and Joe Birnboim, residents of Toronto

    WHERE:    Indigo Books & Music
              55 Bloor Street West
              Toronto, ON

    WHEN:     July 23, 2008
              10 a.m. - 2 p.m.
    





For further information:

For further information: or to arrange an interview with Dara and Joe
contact: Natalie Little, Manning Selvage & Lee, (416) 847-1318,
natalie.little@mslpr.ca; Diane Sidik, Manning Selvage & Lee, (416) 847-1316,
diane.sidik@mslpr.ca

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