Media Alert/Photo Opportunity - Loblaw and WWF-Canada kick off "Together We Can Help the Environment" campaign to help divert 1 billion bags from landfill



    TORONTO, Jan. 11 /CNW/ - Media are invited to a preview today, Sunday,
January 11, 2009, as Loblaw kicks-off the New Year with the launch of its
"Together We Can Help the Environment" campaign aimed at reducing plastic
shopping bags.
    The event is to highlight that starting tomorrow, Monday, January 12,
2009, Loblaw stores in Toronto will no longer provide complimentary plastic
shopping bags at check-out and will charge $0.05 per plastic bag and to share
how Loblaw will help customers transition away from plastic shopping bags.

    
    WHAT:     "Together We Can Help the Environment" Media Preview Event

    WHO:      LOBLAW COMPANIES LIMITED
                 -  Roland Boudreau, Executive Vice-President,
                    Ontario Operations
                 -  Andrew Iaobucci, Executive Vice-President,
                    Central Operations
                 -  Craig Hutchison, Senior Vice-President, Marketing
                 -  Andre Fortier, Vice-President, Operations,
                    Greater Toronto Area
                 -  Claudio Gemmiti, Vice-President, HBC, Household and
                    GREEN Lead
                 -  Inge van den Berg, Vice-President, Public Affairs and
                    Investor Relations

              WWF-Canada
                 -  Gerald Butts, President and CEO, WWF-Canada

    WHERE:    Loblaw Supermarket, 10 Lower Jarvis Street, Toronto,
              Please park in lower lot (south west side) and enter the store
              through the west entrance doors, travel past the flower shop
              and up the escalator

    WHEN:     Sunday, January 11, 2009, from 11:00 to 12:00 p.m.
              -  Remarks at 11:15 a.m.

    PARKING:  Please park in lower lot (south west side) and enter the store
              through the west entrance doors, travel past the flower shop
              and up the escalator
    





For further information:

For further information: or to RSVP, please contact: Julija Hunter,
Loblaw Companies Limited, Mobile: (416) 509-7804 or julija.hunter@loblaw.ca;
Rosanna D'Alessandro, Loblaw Companies Limited, Work: (905) 459-2500 ext. 3561
or rosanna.d'alessandro@loblaw.ca


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