Media Alert: Top bartenders to use "black box" ingredient in whisky challenge



    TORONTO, Oct. 20 /CNW/ -

    
    WHAT:   The Ultimate Whisky Bar Chef Challenge, in which five top Toronto
            bartenders will be given a secret "black box" ingredient to
            include in a cocktail that will earn them international
            recognition.

            The recipe will be featured on whiskymag.com by Whisky magazine
            of London, England, sponsor of the international Whisky Live show
            taking place in Toronto. Similar shows are held in London, Tokyo,
            Paris, Glasgow and Johannesburg, among others.

            The winning cocktail will also be featured in a coming LCBO
            whisky promotion and earn the winner $1,000.

            Creations will be judged by a celebrity panel.

            Contestants are Barbora Sabova, Drake Hotel; Shoana Jensen, KI
            Modern Japanese and Bar; Simon Ho, Harbord Room; Kris Perez,
            Palais Royal; and Kevin Beer, The Martini Club.

            Whisky is re-emerging as the preferred spirits drink for many
            Ontarians, says Michael Riley, Business Unit Director, Spirits
            Category, LCBO, where whisky sales are projected to top
            $520 million by year-end - more than $16 million higher than last
            year.

    WHERE:  North Building, Metro Toronto Convention Centre
            255 Front Street West
            Toronto, Ontario

    WHEN:   Saturday, October 20, 2007
            5:30 p.m. to 6:00 p.m. Contest.
            6:00 p.m. to 6:30 p.m. Winning cocktail served in LCBO lounge.

            Photo, video and interview opportunities
    




For further information:

For further information: MEDIA CONTACTS: Chris Layton, LCBO Media
Relations Co-ordinator, Tel. (416) 864-6772, Cell. (416) 587-3729, Fax. (416)
864-6850, E-mail: chris.layton@lcbo.com


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