TORONTO, Oct. 20 /CNW/ -
WHAT: The Ultimate Whisky Bar Chef Challenge, in which five top Toronto
bartenders will be given a secret "black box" ingredient to
include in a cocktail that will earn them international
The recipe will be featured on whiskymag.com by Whisky magazine
of London, England, sponsor of the international Whisky Live show
taking place in Toronto. Similar shows are held in London, Tokyo,
Paris, Glasgow and Johannesburg, among others.
The winning cocktail will also be featured in a coming LCBO
whisky promotion and earn the winner $1,000.
Creations will be judged by a celebrity panel.
Contestants are Barbora Sabova, Drake Hotel; Shoana Jensen, KI
Modern Japanese and Bar; Simon Ho, Harbord Room; Kris Perez,
Palais Royal; and Kevin Beer, The Martini Club.
Whisky is re-emerging as the preferred spirits drink for many
Ontarians, says Michael Riley, Business Unit Director, Spirits
Category, LCBO, where whisky sales are projected to top
$520 million by year-end - more than $16 million higher than last
WHERE: North Building, Metro Toronto Convention Centre
255 Front Street West
WHEN: Saturday, October 20, 2007
5:30 p.m. to 6:00 p.m. Contest.
6:00 p.m. to 6:30 p.m. Winning cocktail served in LCBO lounge.
Photo, video and interview opportunities
For further information:
For further information: MEDIA CONTACTS: Chris Layton, LCBO Media
Relations Co-ordinator, Tel. (416) 864-6772, Cell. (416) 587-3729, Fax. (416)
864-6850, E-mail: email@example.com