Media Alert: Super Bowl Surfing - AOL.ca to Showcase American Super Bowl Ads During Game



    Canadians combine TV and web surfing for maximum Super Bowl experience

    TORONTO, Jan. 31 /CNW/ - Forget the tackles, rushes and touchdown passes
- we all know that many people will tune in to the big game this Sunday just
to see some of the year's hottest, most hyped and most expensive
advertisements. And while Canadians continue to be left out of this
time-honoured television tradition due to simulcasting, AOL Canada is changing
the Super Bowl experience by airing the US ads online during the Super Bowl
and encouraging Canadians to vote for their favourite.

    
    WHAT:
    -  American Super Bowl ads broadcast to Canadians during the big game
       (immediately after television airing).
    -  Canadians can watch and vote for their favourite Super Bowl ads
       online.
    -  Exclusive online destination to watch all Super Bowl ads in one place,
       as well as game coverage with up-to-the minute game commentary, player
       profiles and discussion boards.

    WHERE / WHEN:
    -  www.aol.ca/superbowl
    -  Live during Super Bowl XLI, Sunday, Feb. 4, 2007, archived for two
       weeks.

    INTERVIEW OPPORTUNITY:
    AOL Canada spokesperson available to discuss the trend of simultaneous
    online surfing and TV consumption. Find out how interactive opportunities
    and online video are changing the nature of TV viewing, and why more and
    more Canadians are keeping their laptops at hand to get the behind the
    scenes, inside scoop that you don't get from TV.

    MORE TO THINK ABOUT:
    -  Going online while watching TV is far from a novel phenomenon.
       According to BIGresearch, more than 70% of web users say they watch TV
       and surf the net at the same time.
    -  In 2006, AOL visitors streamed Super Bowl ads more than 17 million
       times.
    -  A 30-second ad in this year's Super Bowl will cost US$2.6 million
       dollars. This ad spend will go beyond TV, as many viewers will watch
       commercials online during or after the game. (Source: TNS Media
       Intelligence)
    -  Last year, AOL visitors cast more than 424,000 votes for their
       favourite Super Bowl ad. The winner was Budweiser's "Streaker" spot,
       with 13% of the votes.
    -  Anheuser-Busch has placed ads in 20 Super Bowls throughout history.
       That means they've spent more than US$250 million on Super Bowl ads
       alone. (Source: TNS Media Intelligence)
    -  According to the National Football League, 141.4 million people
       watched at least part of last year's Super Bowl. That accounts for
       about 4.5 times the population of Canada.
    





For further information:

For further information: or to book interviews: Tonisha Robinson,
Michelle Halpern, Environics Communications, (416) 969-2759, (416) 969-2755,
trobinson@environicspr.com, mhalpern@environicspr.com

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AOL CANADA INC.

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