Media Alert: Photo Opportunity - "Mr. Good Stuff" and Labatt Blue launch The Blue Bottle Drive on Friday, June 20 in support of Canadian troops



    TORONTO, June 20 /CNW/ - The Labatt Blue Bottle Drive is taking place in
Toronto for one weekend starting Friday, June 20 through to Sunday, June 22.
The event was created to raise funds and awareness for the Military Families
Fund, an agile and responsive fund that responds to the special-case needs of
the Canadian Forces members and their families.
    Torontonians are being invited to donate the proceeds from their empty
bottle returns throughout the weekend and Labatt Blue will match the monies
generated, with proceeds to benefit Military Families Fund.
    For the second year, Labatt will be re-activating its "Message in a Blue
Bottle" online initiative. Starting June 20 and through to July 1, Canadians
will be able to log onto www.labattblue.ca to send messages of support to
members of the Canadian Forces currently deployed in Kandahar, Afghanistan for
Canada Day.

    PHOTO OP:
    ---------
    The well-loved ambassador and tireless of champion of Labatt Blue on
television, "Mr. Good Stuff" will be on hand to receive empty bottle returns.

    
    When:     Friday, June 20 at 11:00 a.m.

    Where:    Real Canadian SuperStore parking lot at 825 Don Mills Road
              (at Eglinton).

    Who:      Mr. Good Stuff, the well-loved ambassador of Labatt Blue
              Julija Hunter from Labatt Breweries of Canada
              Eric St-Jean, Military Families Fund, Toronto

    Labatt Blue Bottle Drive Hours:
    Friday, June 20:     10:00 a.m. - 5:00 p.m.
    Saturday, June 21:   10:00 a.m. - 5:00 p.m.
    Sunday, June 22:     12:00 p.m. - 5:00 p.m.
    




For further information:

For further information: Julija Hunter, Labatt, (416) 361-5206,
Julija.Hunter@labatt.com; Angie Di Rezze, Edelman, (416) 979-1120 ext. 308,
angie.direzze@edelman.com; For more information on the Military Families Fund:
www.militaryfamiliesfund.ca

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