Media Alert: Photo Opportunity - Labatt Blue launches The Blue Bottle Drive on Friday, June 20 in support of Canadian troops



    - Join Mayor DeCicco-Best at 1:00 pm as she joins Londoners as they make
    their empty bottle return donations -

    LONDON, ON, June 20 /CNW/ - The Labatt Blue Bottle Drive is taking place
in London for one weekend starting Friday, June 20 through to Sunday, June 22.
The event was created to raise funds and awareness for the Military Families
Fund, an agile and responsive fund that responds to the special-case needs of
the Canadian Forces members and their families.
    Londoners are being invited to donate the proceeds from their empty
bottle returns throughout the weekend and Labatt Blue will match the monies
generated, with proceeds to benefit Military Families Fund.
    For the second year, Labatt will be re-activating its "Message in a Blue
Bottle" online initiative. Starting June 20 and through to July 1, Canadians
will be able to log onto www.labattblue.ca to send messages of support to
members of the Canadian Forces currently deployed in Kandahar, Afghanistan for
Canada Day.

    PHOTO OP:
    ---------
    Mayor Anne Marie DeCicco-Best will join Londoners as they donate their
empty bottle returns at 1:00 pm at the famous and historic Labatt Streamliner.
Paul Walker of Labatt Breweries will also be on site to announce Labatt's
plans to match funds raised by Blue Bottle Drive donations and the launch of
this year's "Message in a Blue Bottle" online campaign.

    
    When:     Friday, June 20 at 1:00 p.m.

    Where:    Labatt Retail Store
              150 Simcoe Street, London

    Who:      Anne Marie DeCicco-Best, Mayor of London, Ontario
              Paul Walker, Labatt Breweries of Canada
              Bert LeBLanc, Military Families Fund, London

    Labatt Blue Bottle Drive Hours:
    Friday, June 20:     10:00 a.m. - 5:00 p.m.
    Saturday, June 21:   10:00 a.m. - 5:00 p.m.
    Sunday, June 22:     12:00 p.m. - 5:00 p.m.
    





For further information:

For further information: Julija Hunter, Labatt, (416) 361-5206,
Julija.Hunter@labatt.com; Angie Di Rezze, Edelman, (416) 979-1120 ext. 308,
angie.direzze@edelman.com

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LABATT BLUE

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